Mix up your campaign and be sure to test new ideas on a regular basis. Unless you start posting highly offensive material or content that alienates your target audience, then it is pretty difficult to damage your online reputation. This gives you a lot of freedom to try new things and to be a little more creative than you could be if you were running an offline campaign.
Offer People a Discount Code for Simply Checking Out Your Web Content
Send out emails and write social media posts that promise people a discount code if they check out a link and view your content. It doesn’t have to be a sophisticated maneuver, you can set it up so that it auto-generates a discount code and sends it to their email address if they follow the link, or you can simply put the discount code on the bottom of the page of your content.
Use Automated Semi-Promotional Email Replies
When people send you enquiries or post questions, have your servers send them an automated message that reassures them their question will be answered, but that also soft-sells your content. You could direct them to your content with the promise it may answer their question, but it is better to steer them towards the content that converts.
Produce regular round-up posts on Google+
Google+ is a little like Facebook for grownups. It is the perfect place to engage with thinking people. Sure, there are still the bigoted small-minded masses swimming around it that attack people that believe in god, or claim that weed cures all illnesses, but a simple round-up of your content may be all you need to draw people in. The Assignment Masters team often uses Google+ to help give students free advice on their essays and dissertations.
Brand Your Photos and Spread Them Like Warm Butter
There is always a chance that one of your photos will go viral. Even if it doesn’t, photos have a habit of turning up again and again on the Internet. Post a few good ones, post your website address or brand on them, and post them online and there is a good chance some of them will be kicking around for years. If your image does go viral, then a small investment of your time may generate a lot of traffic and/or improve your brand recognition.
Create List Posts To Promote Your Content Against Your Competitors
The trick is a simple one, you create blog posts that compare you with your competition, you ensure that your company/website is at the top, and you submit the post to a web master or blog master with a fake name and profile so nobody links the article’s writer back to you. Insert a link and watch people drift over to your website.
Sponsor Companies And Things That Appear Offline
You do not have to sponsor a local park bench or a soccer team. You can sponsor display tables at the local fair, or bikes at the local gym. Sponsor things so that you may see your logo posted in as many offline locations as possible. Places such as the gym and at the pub are a good place to post online adverts because people have access to their phones and are often looking for a little extra stimulus.
Add A Series Of Share Buttons To Your Content
Share buttons should be a no-brainer for you at this point, but if you are going to put them on your website, then bunch them up in a small group and put them out of the way. If people are going to share your content, they do not need to be bullied. They can see your social media logos even if they are tucked away in a corner.
Create An Infographic And Share It Everywhere Repeatedly
If your topic is interesting enough, then people will take the time to read and look at your Infographic. The best thing about it is that the information you put on it is not considered duplicate content if you post it around the Internet. You can share it and post it everywhere from now until 3041, and the search engines will not penalize you for it.
Allow People To Ask Your Experts Questions
The trick behind promoting your experts is that they give answers away for free and with the best of intentions, but their solutions somehow always involve being referred to your content. People do this all the time on Yahoo Answers, where they answer questions that are related to their niche so they have an excuse to point people towards their websites. You can do the same, but you can do it with a little more sophistication and build the reputation of your experts so they do not have to stick to Yahoo Answers.
Use Social Proof (be it real or fake)
Why do some websites have social media plugins on their website that only show five or six people that have liked them or that are following them? That alone may scare people away from the website because it makes it look new and untested. It is not difficult to program a ticker to show fake followers and fake likes. You do not even have to go that technological, you could copy and paste an image of somebody else’s like button with thousands of likes on it, and you can replace it with a real one when you have actually got the likes for real.
Use Gamification
There are many companies that are developing apps so that they may promote their goods and their content with adverts on the apps. You do not have to create your own app if you do not want to, you can simply join an affiliate network that advertises on them. You can also create games and tools that you put on your website to draw people towards your web content.
Create Branded Memes
The good things about branded memes is that they not only kick around the Internet for years like your branded photos, but they also feature on websites and blogs. If your memes are funny, or give out a true message, then people will happily drag them up on their websites and blogs, and will post them on their social media profiles. Added to which, your branded meme may go viral in the same way your photos may go viral, which means they too may generate a lot of online traffic and brand recognition.
from Darlene Milligan http://ift.tt/1MAoDbm via transformational marketing
from Tumblr http://ift.tt/1WBsnyV
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