Big data is surely the buzz word in the contemporary technological scene. This evolving term is deployed to define a voluminous sum of semi-structured, unstructured & structured which can be mined to gather important information. Now, if you want to be specific about the data amount here, you should know that big data does not actually refer to any kind of specific quantity but it’s mostly used while speaking about Exabyte and Petabyte of data – that doesn’t assure easy integration.
It’s to note here that conventional databases is not suitable to load Big data as it takes enormous time and money to load it given its magnanimous nature. Thus, new approaches have come up for storing & analyzing big data which doesn’t much rely on data quality and data schema. Cloud computing is increasing being associated with big data storage & analytics.
According to experts from 247VirtualAssistants, big data analytics would be really useful for your business. How? Well, here goes a brief on benefits of big data for your enterprise.
Engagement with customers
Customers are a smart lot who always tend to look around prior to buying, discuss about their shopping over social media – long to be looked upon as somebody unique & wish to be thanked sincerely for shopping from your site. Big Data will enable the businessman to profile the customers in far-reaching manner to engage in real-time one-on-one interaction with them. This makes it easier for you to know more and pamper your customers so that they stay loyal to you.
For example, when a customer goes to a bank, the Big Data weapons enable to clerk to get hold of the client’s profile -& have an idea on the pertinent services or product he or she might advise.
Unification of physical & digital shopping spheres
Big Data even plays a major role in unification of physical & digital shopping spheres. For example, say you have a land based shop on mobile carriers. Your Big Data excavation on social media will reveal to you which potential consumers have indicated on the need of a carrier over the social networking sites- so that you can cater to them accordingly.
Understanding of Product makeover
Your customer is your king and hence you have to ensure that your products are always aligned to their preferences and specifications. Big Data helps you to have an idea on how your potential audience views your offerings which further helps you to adapt them according to their specifications- if need arises. With the help of Big Data, you can have a full analysis of data from social networking sites that will uncover sentiments of the clients for a better understanding of their expectations, needs and demands.
Finally it can be said that Big Data might be a huge thing today but you cannot make the best of it, if you are not proper with data mining.
from Darlene Milligan http://ift.tt/1QxJT7L via transformational marketing
from Tumblr http://ift.tt/1MsCO31
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