5 Proven Techniques to Use Social Media as a Network

The importance of social media as an effective tool for building brand name, increasing sales and boosting engagements is discussed on regular basis. However, most of the marketers and social media experts ignore its amazing high networking ROI and this is especially true for those individuals who usually stay away from crowded professional gatherings. If you are one of those who fail to increase ROI with social media, you can use top five tips to take maximum advantage of SM strategies.

1: Interview Industry Leaders

There are a lot of people who are trying to grab the attention of popular leaders from their industry, however, the competition is too tough and if they can’t get them out of the crowd, they can’t stand out. Therefore, you must do something that can make you catch their eyes and one of the best way to do this is to conduct interviews for video programs, podcasts and blogs. If you directly try to approach industry leaders to arrange a meeting, you might not be able to get positive response but if you offer them to record and share an interview on your online channels and blogs, you can easily reach to the top line.

2: Influence Your Web Based Content

Conducting an interview brings you lots of advantages for your business and you can also extract some of the most important points from the discussion you have with the leaders and influences during interviews and make them part of your blog posts. You can mention their names, their point of views on certain things, their advice for new entrepreneurs or whatever you think is significant to highlight. You will soon see a boost in ROI through this simple yet so effective networking strategy on social forums.

3: Re-post Your Content Periodically

Once you get the opportunity to interview someone from the leaders queue, don’t miss out this opportunity but do your preparation before the interview so you can get maximum advantage of it by having fresh and useful advantage for long time. You should ensure that this does not stay as time sensitive stuff but try to get the points which you can repost periodically on all your social media accounts. For example, if you posted something in 2014, it should be appropriate to repost in 2015 too. In this way, you don’t have to conduct interviews every year but you will be able to recycle the content because of its never diminishing significance over years.

4: Recommend Someone on Social Platforms

Everyone wants to be appreciated especially if it is publicly. If you want to give a positive impression over someone, you can use LinkedIn recommendation as an effective tool. Spare some time and write a recommendation for someone who you know very well and post it. He/she will surely appreciate your sincere efforts. Though, simply recommending someone is never your main goal, you can still get positive response when they write recommendation for you too. This is called a big return on investment and surely you are going to be benefited with it in future.

5: Timely Response to Real-Time Events

If you appreciate some of your colleagues, friends or other people available on social media, you should also follow them because in this way, you can catch variety of events and opportunities that are time sensitive. For example, if someone you follow on social media lives in a different city but currently visiting yours, you can catch him/her and invite for dinner or some other events. If they accept, this is going to be a great opportunity to extend your online network.

Author Bio

Katherine Ralph has been a blogger since 2011. She finished her bachelor in administration from University of Westminster and later she joined an international institute in 2011 where she preferred to continue custom dissertation writers and blogger because of her in-depth interest in this field of education.

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