Some of these weren’t important just a few years ago. Others have been playing a crucial role for a long time. They have one thing in common – no matter if you are a small business owner or a represent a big company, you ignore them at your own risk.
1. Customer Support
Statistics and surveys show that when a customer encounters a problem while dealing with a company, and this problem is promptly and efficiently solved by customer support, he/she values this company much more than in case a problem never arises. The thing is, it becomes a memorable experience instead of business as usual – people are all too used to businesses butting corners, and when you go out of your way to help them, they are sure to remember it, return to you later and tell their friends about such a pleasurable occasion.
2. Website Hosting
Today it is hard to imagine a self-respecting business that wouldn’t have a website. Even if your business has little or nothing to do with the Internet, you still cannot do without a functional website; and if you own an online business, the website should be your top priority. Unstable or slow connection, periods of downtime, poorly chosen domain name – all these things may be fatal even for a well-known company, let alone a striving startup. That is why you should choose the best business hosting available – it certainly is an investment going to pay off in spades.
3. Website Design
While on the subject of web, you should pay equally unwavering attention to the way your website looks and functions, not only to how stable is your connection. It is especially important today, due to rapid development of mobile technologies – a modern website should look and work equally well on scores of different devices and browsers, and it is your business to make sure no potential clients leave annoyed.
4. Competition
It doesn’t matter what exactly you do, but your business never exists just by itself, in isolation from outside world. You may arrange everything perfectly within the boundaries of your firm, but how it correlates with what your competitors are doing is what really matters in the long run, especially if your business is a startup and there are a number of companies selling similar products or services. Even if what you sell is better, you may have a hard time convincing customers who have their established habits and preferences.
5. Convenience
Let’s face it – people are lazy. They are always looking for ways to do something with the least possible effort. And no matter how awesome your product or service is, how perfectly your work process is organized, every additional step, minute and mouse click your client has to take to get to you reduce your chances of making a sale drastically. That is why making dealing with you as convenient as possible should be among your primary goals.
And which, in your opinion, are most the important factors influencing your business?
from Darlene Milligan http://ift.tt/1NbMVJj via transformational marketing
from Tumblr http://ift.tt/1On3TKT
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