Friday 11 March 2016

3 SEO Tools Your Small Business Needs Be Using Right Now

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If you are attempting to do SEO in any form then here are 3 awesome small business SEO tools that you should definitely be using. These tools will help you improve your rankings regardless of your knowledge or experience level.

Guest Post Tracker

One of the best ways to promote your website and build awesome links is through blogger outreach, which is also known as guest blogging.

The reason guest posting works so well is because you can find powerful and authoritative blogs that have the same audience you are targeting and then you can get a link (and traffic) from that blog which helps your rankings plus the bonus of organic traffic from the same link.

The tool I use day to day to both find blogs that accept guest posts and to track all of my guest post submissions is Guest Post Tracker.

Guest Post Tracker maintains a huge list of blogs that will accept your guest post. That feature alone makes their website a must have.

Another awesome feature that makes this site so valuable is they also have built in web based software that not only tracks all of your guest post submissions, but also helps you track the key phrases you are targeting with each submission.

Best part about the site: for such a low price you get full access to a list that’s continually updated. Can’t beat that.

Check out their website here: http://ift.tt/1TSRKQC

Majestic

Majestic is a well known SEO tool that gives you insight into your own and other websites. They provide really up to date link popularity data so you can see exactly who is linking to your website.

I have usually find myself using this site when I need to disavow links for an SEO client who has been penalized. Using this tool you can easily see links that have unnatural anchor text or links that are coming from sites unrelated to your site.

Majestic is most knows for their Trust Flow feature that measures the value of a link from a certain website. When your putting so much time and money into link building it important to make sure the links you’re getting are coming from trusted, valuable websites.

Majestic’s isn’t the cheapest tool in your arsenal but $50 a month is worth every penny if you need to reverse the effects of bad link building in the past.

Visit their website at http://www.majestic.com

Hotjar

OK, so Hotjar may not appear to be an SEO tool but it is. According to Hotjar will help you monitor your visitors then you start getting traffic so that you can turn them into paying customers but I use it to do something a little different.

The real value behind this is as you are trying to increase user engagement or increase conversions on your site. You can watch a replay of hundreds of visitors and see where they are getting hung up, and whether they are doing what you want them to do on your pages.

Hotjar also has heat maps to show you exactly where people click on a page.

Hotjar is an amazing tool and another reason why I like Hotjar so much: They have a free plan that gives you full access. If you need more recordings and heat maps you can upgrade to a higher plan but the free plan gives you a ton.

Check them out here: https://www.hotjar.com

There you have it. 3 small business tools that you should be using right now to boost your SEO campaign. Each one of these 3 tools will help you in a different way to jump start your organic traffic and more importantly how to retain it.



from Darlene Milligan http://ift.tt/24SVzsh via transformational marketing
from Tumblr http://ift.tt/1QRXYtP

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