Most of us realize that digital is here. It’s here to stay. Marketing should incorporate digital as a part of the plan at all times. It’s [digital] marketing in many senses of the word. Today it surrounds us.
Think of many of today’s largest or fastest growing brands.
Amazon
Uber
Drizly
Instacart
Spotify
Facebook
Google
What are they? They’re digital. They’re digital first even if they have a product. But mostly they offer digital services.
We have started to have affinities for digital services over products. Just think of how many people love Spotify. The love people have for their Amazon Prime service? The ease of Uber when you’re stranded?
Digital is not something that is an afterthought anymore. It permeates every part of a consumer’s day. It permeates their behavior.
Today’s consumer is digital. They are mobile. They are social. They are becoming one in the same.
Has your brand crossed those paths together? Is your brand treating your content and digital strategy in a way that transcends mobile devices and touches the social moments that matter to the consumer? When they are commuting to work and listening to their spotify app and may happen across an ad? Is that ad yours? Could it have been?
What would it take to get your brand there? It may not be overnight. But plan out the process to consider what it would take for your brand to be mobile. To reach your audience at the moments that matter to them. To distribute your content during those moments with a budget that can make a difference. Plan it out for 1 year. Then 3 years. Then 5 years.
Digital isn’t going anywhere. The players may change, but the game will remain.
Image sources: LA Times and Web Strategist
from Darlene Milligan http://ift.tt/1pOQHof via transformational marketing
from Tumblr http://ift.tt/1UubWZa
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