How involved are your employees when it comes to promoting your company’s brand?
One of the keys to a winning brand is making sure your message gets out there on social media.
Yes, some companies have been lukewarm to the idea of social media over recent years, but many others have jumped on the bandwagon, riding it as far as it will take them in spreading their brand’s appeal.
With that in mind, take a look at your company’s social media efforts and see where they can improve in 2016 and beyond.
Social Networking Wins Customers
To start things off, sit down with your team and review what your social media goals are.
Do you find them to be realistic or out of reach? Are they ones with which you have the support cast on board to handle or should they be outsourced? Finally, where do you want to be six months or even a year from now with your social media efforts?
For starters, how often do you use social media in a given week?
While there is no magic formula when it comes to using social media, you and/or your team should be on it daily, with some days being more involved than others.
You also need to decide if you will zero-in on one site in particular (Facebook, Twitter, Instagram, and LinkedIn etc.) or spread your brand across a plethora of sites. Either way, have that as part of your strategy moving forward.
Next, what will you be sharing, tweeting, posting etc. on one or more sites to attract more customers?
Social media is a great business tool for doing how-to and other educational related posts.
If you’re in any business for that matter, use social media for posting details about operating a variety of products and services. Simple posts on manuals and related educational information are typically in great demand from consumers, one of the reasons companies such as Tradebit can use their social connections to elicit more promotions.
Once you put the information out there on one or more social networks, be sure to engage your audience not long after they inquire.
Too often, brands waste their time in getting back to consumers, missing out on golden opportunities to potentially convert a prospective customer into a sold customer. Monitor your social media endeavors, giving consumers prompt responses.
Take the High Road
Another area of focus should be on avoiding negative confrontations with the public.
As the Internet and social media have expanded in recent years, more consumers have taken to social sites to voice their displeasure with brands, oftentimes leading them into verbal spats.
The last thing you and your brand want to do is have negative talk filling the social media world regarding your business. Always be sure to take the high road, even when it seems you are totally right and the customer is in the wrong.
It is also important that anyone and everyone having a role in your social media plans (employees, those you outsource social networking initiatives to etc.) get the importance of always staying positive with the public.
Where is Your Social Media Headed?
Some three months into 2016, this would be a good time to sit down and review where your social efforts are taking your company.
Are they building trust with the outside world, leading to new customers, and moving you towards an increasing revenue stream?
If the answer is no, then you obviously have some work in front of you over these next nine months.
On the other hand, more customers and added revenue could very well be tied to the fact that you’ve been more active recently with your social media endeavors, something that should only increase moving forward.
Unless you are a one-person show, it certainly makes sense for you to instruct your team on how to improve your company’s social media output today, tomorrow, the next day, and down the line.
Take the time to see where social media is and is not working for your brand.
In the end, a few little tweaks here and there quite frankly may be just the answer to being a winning brand in the world of social media.
Photo credit: BigStockPhoto.com
from Darlene Milligan http://ift.tt/1p68k1J via transformational marketing
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