Running an Ecommerce store is a great means to make money. That said it takes time and effort, not to mention some financial savvy to make it all work.
In today’s fast-paced financial world (for both businesses and consumers), it is critical that the former makes it as simple as possible for the latter to do online business with them.
So, is your Ecommerce store clicking on all cylinders? If not, what do you intend to do about it moving forward?
Socializing Your Business Dealings
In an effort to keep your Ecommerce store in the black and not the red, keep these factors in mind, notably how social media can improve your brand:
- Planning – Before anything else, what is your social media plan for your Ecommerce business? If your answer is you do not currently have one, that’s the first problem right there. Going into the social media realm without a plan is a mistake, notably because winging it won’t get you or your business very far. If you’re not adept enough when it comes to social networking, turn to those individuals that are. Some small business owners will outsource their social media needs, thereby leaving it up to the social pros to produce results. If you do to choose to outsource your social networking ventures, make sure to vet the person or persons you are considering. You want to make sure like anything else in the business world that you get a solid return on what you are paying for;
- Focus – Whether you do your social media or someone else does, there has to be a focus. Too many businesses try to be too much for too many people. When that happens, the focus is lost, typically resulting in zero positive results. If you are essentially new to the social networking world, take some baby steps to get started. Among the social sites out there, you could start with a Facebook page for your Ecommerce store. Use the FB page to highlight what your store offers, provide discount specials to new customers, run contests etc. Anything that shines positive attention on your store is a bonus. Perhaps Instagram is more to your liking? In that case, you should use the site for images of some of the products and services your store is offering. As many in the social media world can attest to, Instagram has grown leaps and bounds in recent times, so having a presence on there certainly can’t hurt your brand;
- Persistence – One thing that hurts brands on social media is a lack of regularity. Simply put, you need to be a consistent player on social media if you want to do it correctly. Showing up on occasion to tweet, share, pin etc. will not get you or your Ecommerce store very far with social media users. This means using social media regularly, at least several times a week. If you or those doing social media initiatives for you have more time, even better. Also keep in mind that what you post truly does matter. One thing you always want to try and do on social media is engage users. If consumers come to you on your social page or pages with questions and/or issues (see more below) about what you’re selling online, respond to them as accurately and as soon as possible. Haste makes waste, so don’t take the chance of losing a sale because you took too much time to respond;
- Language – Lastly, what you say on social media can go a long way in determining how well your Ecommerce store does. If you are courteous and prompt in responding to people visiting your social site/s, you stand to prosper. If you delay your responses (worse yet, never respond to comments), you stand to put your business in a bad light. Always take the high road when it comes to what you say in return to consumers on social media, giving you and your brand a positive image.
If your Ecommerce store isn’t getting all the attention it needs and deserves, see how social media can swing things in your favor.
Better yet, do it today and not tomorrow.
Photo credit: BigStockPhoto.com
from Darlene Milligan http://ift.tt/1Ub6BWt via transformational marketing
from Tumblr http://ift.tt/1PhUkr2
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