Are you unhappy with the existing email subscription rates? It’s time to stop worrying and focus on the best options to bump up the same in a positive direction. Even if you aren’t checking the rates— I would urge you to look in immediately as finally there are ways to skyrocket the email subscriptions without even going overboard with the budget.
There are times when a website hits a pretty rough patch— lowering down the number of email subscribers. However, this is more of a lean phase and will certainly get sorted out in the long run— provided a list of potential subscribers is carefully built.
Things have taken a better turn with newer and more prudent techniques coming up— mainly for saving the day for these websites. The techniques which I would be mentioning— start off with simple steps and refrain from getting too complicated. Following these— most websites can get hold of more subscribers without having to halt the usual activities.
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Using ‘Exit-Intent’ Pop-Ups
Pop-ups are sacred when it comes to creating a business-oriented website and lending those final touches. While the exit pop-ups rely heavily on the cursor movement, setting up the same isn’t a difficult job. Now we also have normal pop-ups— working better than the ones mentioned in this segment. However, Exit-Intent options win it for both site-owners and users alike by showing up something lucrative— precisely during the exit. This can be a lingering offer or potential discount— usable on adding the email id into the list. Some of the plugins with resourceful caveats include Thrive Leads, SumoME and many more.
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Proper Formatting is the Key
In one word— formatting is the key to better conversion rates. So for starters it’s always advisable to format the in-depth posts— before putting them up on the website. This way we can generate more comments and a plethora of social shares. Pieces of content are obsolete without formatting— leading to lower ranks, reduced tractions and literally no leads.
Some of the core-essentials to formatting include:
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Proofreading the content before publishing is a tried and tested rule. Be it the grammar or spellings involved— everything needs to be checked— at least thrice.
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Bucketing brigades are usually the shorter phrases— enticing and fun to read. For instance we are planning to put up a post on travel. Besides checking for errors we need to pack in a few short sentences— exactly picturizing the place in lesser words. The reader will then be engrossed and even captivated to read more.
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Do include content builders for perfectly framing the posts. One can use featured plugins like ‘Thrive Content Builder’ and several others for achieving the same.
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Include the Mouth-Watering Coupon Section
Usually the visitors abandon the website on encountering a coupon field— during checkout. To save these blushes— sites need to create a coupon area— mainly for giving out the fabled coupon codes in exchange of email IDs. Taxonomies and Custom Post Types can be used for creating this section— right after the page is drafted and descriptions are added. Users are advised to create coupon generating section with any Exit-Intent Pop-Up.
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Content Upgraded and the Associated Plugins
The concept of Content Upgrades wasn’t an old one and it really fetched me great results. This technique usually targets the users who haven’t subscribed to your page or are on the verge of leaving. Here are the popular plugins that can make a difference:
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LeadPages: This is much more than a usual upgrade plugin— as it captures phone numbers for SMS marketing and even emails. Other attributes include single click prompts for subscriptions and webinars.
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Thrive Leads: One can make use of this plugin for exposing the entire repertoire of content upgrades.
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Lending Complete Control to the User
The real reason behind the sign-up scepticism is the uncontrollable influx of inundated messages. While the content quality is top-notch— the junk mails often kill the interest in your website that was once subscribed for. Users often click on the unsubscribe tab— owing to the irrelevancy of emails and the uncontrollable frequency of the same. Therefore, it is often advisable to render complete user control— allowing them to zero in on the mail quality and even frequency. They can also select the nature of posts— pertaining to the given website.
Do go for the alternative option of subscribing— instead of asking about the experience over a feedback form.
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Sign-up Form should come after the Content
Take advantage of an active blog and make it visible to the readers. The idea here is to ask for subscriptions once they are done reading the content. Select a WordPress theme with a widget right underneath the post. The most potent option would be Optin Forms.
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An Interactive Bar always Works
I might be contradicting the previous point but the sign-up form might still be ignored. What works best is the Interactive Bar— right at the top, with a quick line on the usability of the subscription and the associated perks. There are numerous top bar plugins available— allowing seamless customizations. Some notable services include ViperBar, ManyContacts and Hello Bar— helping with the subscription rates and even page ranks.
Conclusion
The journey from an Exit-Intent popup to the fabled interactive bar is pretty simple and will certainly go a long away in adding to the existing list of email subscribers. These are mostly short term solutions and keep watching this space for more resourceful hacks and innovative insights.
from Darlene Milligan http://ift.tt/1T82A3F via transformational marketing
from Tumblr http://ift.tt/1LKWdSv
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