Webinars have surged in popularity among the B2B audience in recent times. A study conducted by MarketingSherpa found that nearly 92% of marketers found webinars to be at least “somewhat effective” in generating a leads list and reaching a targeted audience. Compared to traditional marketing channels like tradeshows and whitepapers, webinars require relatively lower investment. However, the success of it depends to a great extent on the tools that you use to produce your webinars. Here are the top six tools in the market.
GetResponse Webinars: This is a relatively new kid of the webinar block but is powerful nonetheless. If you are among the 350,000 businesses already using GetResponse for your email marketing campaigns, then their Webinars is a natural choice. Even otherwise, GetResponse Webinars has features that would make you want to consider it. Firstly, the product brings together three critical components for B2B marketing together – lead capture, email marketing and webinars. Put together, it is a well-oiled machine to automate your lead generation process. Another reason to consider this is that it is totally on cloud – no plugins or installations for listeners to install, YouTube integration, free online storage to manage playback files and intuitive whiteboards to brainstorm on the fly.
Price: Starts at $49/month for 100 attendees
AnyMeeting: AnyMeeting comes with all the standard features that you find in webinar tools – namely the custom registration forms, Facebook/Twitter integration, custom branding, screensharing, polling and webinar recording. There is also a “Green Room” that you can use to prepare privately with your co-presenters before you go live to the webinar attendees. AnyMeeting supports webinars with as many as 1000 attendees, although you can start with one of their lower plans that support fewer attendees.
Price: Starts at $78/month for 100 attendees
GoToWebinar: GoToWebinar has an easy to use interface that lets users create and manage new webinar recordings. The product has tools to help rehearse sessions, record webinars, automate email lead generation, host multiple panelists and create up to 20 polls either in advance on on-the-fly during the session. You can also deliver handouts to the audience that is aimed at enabling higher top-of-the-mind recall of your product after the end of the session. Like GetResponse, GoToWebinar too provides mobile app support for viewers on the move.
Price: Starts at $89/month for 100 attendees
Adobe Connect: Of all the products discussed in the list, Adobe definitely enjoys a stronger brand name than others in the list. That however means a higher starting price for your webinars. Adobe markets a “all in one” webinar solution that includes easy reusable templates for managing registrations, custom branding options and analytics. In all fairness, all these features are also available with other products. Adobe Connect lets you host unlimited events and storage space for your product.
Price: Starts at $1250/year for 100 attendees
Join.Me: Join.me is part of the LogMeIn group and offers video conferencing, online meetings and webinar tools as part of the product. Unlike other products in this list, Join.me requires you to download an installable software. So if you are not a fan of local software products, then this is not for you. While LogMeIn markets the product as a great webinar solution, I would not necessarily choose this for webinars unless I am already paying for their online meeting product. The reason is that it does not readily come with lead capture forms that are so critical to using webinars as a lead generation tool. Join.me is useful if you already have a marketing audience you want to reach out to and webinar is not a critical lead generation strategy for your business.
Price: $20/user/month for 50 participants
WebEx: Webex is definitely the big daddy of online video conferencing. Owned by Cisco, the product comes with a plethora of options including event registration forms, custom branding, multiple panelist support and online polls. Similar to Adobe Connect, you also pay the price for the Cisco brand which means even a starter plan for 100 attendees can get close to the $100 per month mark.
Price: $99/month for 100 attendees
So which one is right for you? In terms of security, all these different products come with strong encryption and security standards which protects the privacy of you and your attendees. You may pick one of the larger brands if you do not mind paying extra cost just for the brand name. However, in terms of features and objective (that is lead capture), GetResponse Webinar and GoToWebinar are good choices considering that they not only give you a sophisticated webinar platform but also serve the purpose of using these webinars as a marketing tool to capture targeted leads. So what’s your choice?
from Darlene Milligan http://ift.tt/1nILvjB via transformational marketing
from Tumblr http://ift.tt/22e3QYP
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