Measuring social media metrics isn’t difficult, but it takes consistency to get accurate results. You’ll need a solid understanding of your key performance metrics, as well as a number of easy-to-use tools to help you keep track of the data.
Through your measurements, you can determine the major successes and weaknesses of your social media strategies. It’s important to have a good idea of the kinds of metrics that you should be measuring and how those metrics influence your techniques. Here are several things to consider as you approach social media metric tracking.
1. Track the Right Metrics
Obviously, you’re tracking metrics to be more efficient in the long run. There’s nothing less effective than keeping an eye on metrics that do you absolutely no good. Some things that you should be watching closely include referral traffic, quality and relevance of content, share of voice, size of the community, engagement from your community, and social mentions.
Depending on the kind of business that you run and your specific situation, you may need to add a few more metrics to your list, but those mentioned should be enough to get you started.
2. Set Goals
Like everything in business, you’ll need some distinct goals in place to guide your hand. Begin by choosing just one goal to follow. Perhaps you want to focus on consumer engagement, or hone in on your website traffic. Set a goal to boost these numbers, and then begin branching out until you’ve set a precedent for every metric that you’re measuring. By the end of your venture, you’ll have a clear benchmark with which to compare your progress, which will show you what needs to improve.
3. Have a Way to Analyze Data on the Go
Nowadays, one of the most important aspects of running a business is the ability to analyze these metrics while on the go. You can be far more engaged with your business if you’re able to view data at any time, not just Monday through Friday from nine to five. Finding tools that’ll allow you to watch your metrics from wherever you are is one of the best ways for your business to stay competitive in this fast paced world.
4. Follow the Trends
The types of metrics that you’re measuring will often go hand-in-hand with the trends in both social media and your industry. For example, about five years ago, measuring keyword usage on social media was considered the best way to stay competitive. Today, things have evolved away from keyword usage and are more concerned with factors such as specific brand mentions. Ignoring the fact that social and KPI trends change as time goes on is one of the biggest mistakes that social media marketers can make.
5. Visualize Data
Another important aspect here is understanding and fully processing the data that you’re pursuing. According to studies, 90 percent of the information that the brain receives is visual. As a result, the brain processes visual data 60,000 times faster than it processes text. In other words, you’ll have a much easier time tracking your metrics and finding places to improve if you use charts, graphs, infographics, and other visualizations to report and view your data.
from Darlene Milligan http://ift.tt/1Woak0j via transformational marketing
from Tumblr http://ift.tt/1SRAPMP
No comments:
Post a Comment