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The world of internet demands you to be on your toes at all times. While you are competing with your biggest competitors in the market, new ones are entering the competition in great numbers every single day. In the past you as a business had to compete with other businesses only. Today, every person with a computer and internet connection at home is your competitor because a person sitting in the bedroom has the full potential to start a business on Internet in modern times. In this age and era your bigness is defined by the size of your presence on Internet.
The more serious you are with your internet marketing the better it will be for your business. There are literally hundreds of ways to market on the internet but only a handful of methods are most lucrative. Social media marketing is one of the most powerful methods of increasing your online presence and supporting your search engine optimization. You just need to approach your target audience the right way and devise a unique and consistent strategy to be famous on social media. Here are some ways social media can help you with your online presence:
1. Creating Backlinks
Stuff you share on social media can be a great way to create indirect backlinks. The links you share on social media won’t really play much role in taking your ranking higher on Google but there are other things happening that could lead you to rank higher on SEs just because of what you share on social media. Indirect links will be created when you share something on social media and people reviewing products on the internet and other websites providing information to their visitors will use your content as a reference. Of course, you will have to write interesting content to be mentioned by other writers.
2. Getting Into Search Pages
You are trying hard to get to the top pages of Google’s search results but the competition is so tough that it seems impossible to do so. You don’t have to keep on putting all your efforts in this if you have other methods available to you. Just create social networking profiles for your business or authority officials and you can reach the top of the search results. It is quite an amazing method where you spend absolutely no money to get on top of the search results.
The most important social networking profile in this case is Google Plus profile. While Google Plus has stopped being a social networking platform, the profile you create on it still appears on top if someone’s searching for something that is mentioned in your profile. Professional individuals often looking for companies can stumble upon you if you have a LinkedIn profile.
3. Getting More Mentions
One of the best things you can do to get better ranking and more traffic on your website is guest blogging. Guest blogging is when you write a piece and ask another blogger to host it on their blog. The other blogger might ask you for some money or if he/she is generous enough your post will reach their blog without any costs. However, the most important thing here is to write an attractive and interesting piece. With this post there is a link included that guides the readers to your website. Thus, this helps you greatly in having backlinks created for you.
The idea here is to post your guest posts on blogs that have good authority. Do not overdo your guest blogging because this could be considered spam by Google. Furthermore, let others post on your blog as guest bloggers so you can have some interesting content for your target audience as well.
4. Becoming A Brand
Social media marketing helps you greatly in becoming a brand. It is funny how you can become a brand today without spending anything on your marketing. If you are using social media properly, you will not need to spend any money for your marketing. The more you are mentioned in the online social networking websites, the more traffic you will receive on your website. You need more visitors on your website and more customers for your business. All of this can come if you use social media as your most effective reputation communications channel, exactly the way it is supposed to be used.
Instead of sharing latest news about your company and newly launched produced, take a different approach. Take the example of a company that sells blenders that ran a successful online trend of “can you blend it”. They would put weird stuff in their blenders and post videos of the whole thing. This thing became a huge meme on the internet too. Look for unique ways to get attention from people on social media. The more creative you are the more attention you will get.
5. Becoming Trustable
Social media is the most important platform for businesses to gain trust of their target audience. There are many different ways of doing that. First, if you are interacting with people on social networking websites and giving replies to their queries, you are becoming a hero in the eyes of others looking at your interaction. For example, companies often respond to reviews left by their users on Amazon and if they are able to help the customers they get great praise from other reviewers on Amazon. You can also win trust by getting reviewed on social networking websites.
If you have been reviewed on a social networking websites, the rating stars appear right next to your ad on search results. This gives people a great idea of how much you are trusted by your customers. Of course, you will have to do hard work in order to get better ratings but once you have a rating of 4 or more, you can expect people to trust you without questioning. It also advisable that you submit your business and website for reviews on several reviewing websites that are built for the primary purpose of informing people about businesses and their ratings.
from Darlene Milligan http://ift.tt/1StJxPf via transformational marketing
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