When creating a public relations strategy, a marketer’s first move is to commence on publishing the press release(s). This strategy would have been effective a few years ago; however, there are some tactics that are more effective today. Ensure you know the right time to release a press release to improve its effectiveness to your public relations strategy.
Benefits of social media press release
Provides for a multi media approach
Essentially, when referring to social media press release, we refer to a type press release that is prepared using a fact-oriented and multi-media approach. When press releases integrate social media, they include bookmarks, video clips, blog posts, citations, multiple links and other resources that allow any news editor to pick the information required that might best service their audience, interest, and editorial style.
With multiple media provided by social media press releases, then you are assured of text that is richly unique. The media is open for re-distribution, re-use, and transforms static text-only type of press release into media that has relevant discourse for the purposes of your public relations strategy.
Other Publications can pick up your Publication
You are able to get your news to as many people as you would want. There are companies that are successful by posting press release via the internet where there are thousands other similar publications and it may be reposted online.
However, it is imperative to use some tactics to make this possible. For instance, ensure that you include data in your press release. This will ensure that it is picked up by other publications. Improve the quality of your content by including interesting sound bites to your story, do not just write plain content, and expect success. Essentially, the more people like journalists view your press release, the more your publication increases the chances of being picked by other publications. Therefore, ensure your timing is right and you use the above tactics.
You get to build links
Link building is a great strategy to include in your PR marketing strategy. The press release you use as a PR marketing strategy may not help with SEO; however, the editorial coverage that the press release provides has great benefits on your SEO. Ensure that you include the keywords that you want to improve rank in the press release, this way, when the journalists view the press release, they will include the keywords too. It is even more essential if they include some of your quotes and include them in publications that belong to them.
There is a major connection between PR and SEO according to an article in the Search Engine Watch. There is a major boost for SEO managers for any press that comes from a press release. Essentially, this is because the spur created by content creation also spurs content coverage. This coverage will most likely come with inbound links or back links to your website. Therefore, do not assume that your press release has completed all the work to be done. It could be a spur for additional content to be created by others on the same issue.
Helps Journalists Check and Confirm Information
Creation of a press release with integrated social media helps journalists find information about your Company from a single location. External documents such as research documents and presentations can be found in a press release. This allows journalists to find accurate information for referencing purposes in order to write a story about you.
When communicating to a journalist via email about your PR marketing strategy, ensure you that you include and attachment in the press release. This will help the journalist get all the information they need about your company. You do not have to wait for publication to be picked up randomly by the journalist on the wire. It will make it easy to write about your company and establish a good working relationship for future press release coverage.
Helps refine your message
As you prepare a press release, ensure that all the messaging is put together perfectly to ensure you get maximum exposure from the announcement. This is the place all people will go to when they need a story or need to cite important data for your company both internally and externally. Once you refine the messaging for your press release, what you are doing is proving the right information for other content creators to get their sources. Bloggers, sales reps and content creators outside your company will talk about your brand in unified voice as the draft your press release.
Provision of Content for Various Marketing Channels Is a Good Recipe for a Successful Press Release
There is a standard format for any press release. There is the opening paragraph that provides more information about the story, there is the company background information, and the boilerplate found at the end. However, extra stuff in the press release makes the value of your press release skyrocket. For instance, including embedded pictures and videos in the press release is a great improvement. You can make use of 18percent for the photos and 55percent for the videos.
Based on previous data on press releases, photos have been shown to increase the views of a press release by three times and videos have been shown to double the viewership of the same press release. The press release will show you clearly that your Public Relations efforts using press release is improving when you inculcate photos and videos into it. In addition, you will find that including the same techniques in other marketing strategies for your company is equally effective. These include improving marketing using social media, emails, landing pages, and blog posts. With visual media on all these marketing strategies, you are assured that your company like Hispanic PR firms will get the attention that you are looking for and your sales, conversion, as well as performance will improve. This is all because of using press release that includes various types of social media as well as additional material.
from Darlene Milligan http://ift.tt/1LBucgd via transformational marketing
from Tumblr http://ift.tt/1UhQBCa
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