In current era where social media has literally taken over the first mover’s advantage from conventional media, it has become even more essential for companies and institutions to connect with people using the digital social platform. The challenge lies in building the trust factor- while there are many social media platforms to be used, what matters is how well the audience is receptive to the communication being imparted.
Instead of random posts on randomly chosen platforms, an organized approach towards social media would help in creating faith in a company’s messages to its audience. Here are a few guidelines that would help in doing so: -
- Appropriate timing: – With multiple platforms available for social media, it has become seriously important to choose your timing for a message with utmost care. Gone are the days when you could randomly post a message on any platform and hope for reactions to fly in. A company has to plan well in advance for a brand message, corporate social responsibility oriented campaign or a product launch about how and when to utilize which form of social media. At the same time, audience response oriented flexibility in rescheduling posts would still be important. Appropriate timing of relevant posts ensures better resonance of audience, leading to higher levels of faith in the message communicated.
- Sensitivity: – While presenting any message to online audience, it is critical to keep in mind the sensitivity factor. Audiences are sensitive to content as well as language of the content. When a company understands its target audience’s sensitive hook points, they immediately build a rapport with the audience lending itself higher credibility.
- Interactive mode: – Listen more to respond better- ensure the social media platforms are interactive. When people find their views and thoughts being addressed, they immediately form a reliable association with your brand. Your responses to their communication gain invaluable trust.
- Respond, don’t react: – While being interactive, it would do really well to keep in mind that not all forms of communication from the audience would be praises on your venture/ brand. Measure your options well before you respond. A hasty reaction would cause more damage rather than build trust. Don’t be afraid to admit something can be improved. When people see their feedback’s and grievances being attended to honestly, they put their trust in you.
- Community centric approach: - Instead of looking forward to build a rapport with every individual, move smartly towards interacting with communities. Take any social media platform in the current scenario- there is no dearth of different communities that are available. With community centric approach, you are approaching larger chunks of people at the same time. Additionally, it is also easier to analyse behavioural pattern of a community to gain their trust in favor of your brand.
- Experiment fearlessly: - Do not be afraid to experiment with your content for social media. As much as conventional approach suggests certain limitations to be kept in mind, the new age of social media is bold. If the sensitivity of your audience is well adhered to, there is no reason why a message format or content of bold nature or a different kind should do any damage. Instead, it would gain you the reputation of being unique and people would swear by your brand for interesting thought provoking triggers. Experiments would earn you more followers than otherwise.
- Merging brand image: – Plan immaculately to merge your brand image with people’s sentiments and new waves of thought. When your audience finds your brand supporting and favoring their thought process and emotions, an emotional attachment to your brand takes place, leading to complete trust in your brand and company.
In order to maximize your audience footfall and draw your audience to your website, you would also require complete web resources provider who understand your approach towards your audience via social media. Place your faith in someone who understands your philosophy well to optimize the results.
from Darlene Milligan http://ift.tt/24C5DWt via transformational marketing
from Tumblr http://ift.tt/1oRDnOE
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