Get More Social in Promoting Your Company Website

Making sure your company’s website stands apart from competitors should always be high up on your list of priorities.

With that being the case, take a few minutes to think about if your site is actually accomplishing this mission. If the answer is no, what do you intend to do about that moving forward?

Far too many business owners spend so much time worrying about myriad of other tasks that they fail to give their websites the time and devotion needed to make them true winners. As a result, the probability of missing out on consumer revenue is high.

So that you’re not one of these businesses, what can you do to make your company’s website stand out?

Design a Winning Site Today

Before you tell the world about how great your business website truly is, make sure you have a site you’re proud to showcase to consumers.

Start by reviewing the site regularly to see where it is winning and where it may be coming up short.

Look at your website traffic, a good indicator of what consumers and those in the business community think about your site.

If your numbers are consistently good, take that as a compliment, but do not become complacent in thinking there is never room for improvement.

When it comes to the design of your website, is it something you as a consumer would find attractive? If not, what area or areas would you restructure?

Also, are you designing the site yourself, in-house with the help of graphics and I.T. people, or are you outsourcing the site’s design to professionals?

If finding the right web design company should be high on your priority list, make the right decision today.

As important as the design of a business site is, you can never underestimate the importance quality content brings.

If your content is so-so at best, do you really expect to bring in high numbers of traffic, especially those consumers more apt to buy your products or services?

Your blog content, press releases, white papers and more should all be of value to the industry you represent (and especially consumers in need of such products or services). Secondly, quality content will help your site rank higher on search engines such as Google, giving your brand more notoriety.

Are You Social Enough?

With the right design and content that will grab people’s attention, deciding how to go about receiving that attention is also an important piece of the puzzle. This is where social media plays a key role.

When you make the right calls as they relate to social media, your brand and specifically your website stand to prosper.

So, how do you go about putting the correct social media game plan in place?

Start by determining if you can (and want to) be active on one or two sites or a number of social networking venues.

If you’re doing most or all of the social media promotion in-house, you typically have more control of what takes place, though that doesn’t mean you can’t outsource your social needs. As mentioned, outsourcing what needs to be done socially is an option too.

For those choosing which sites to shoot for, your typical big-time players such as Facebook, Twitter, Instagram etc. are good starters. One word of caution; don’t try and be too many things to too many people.

Sometimes it is best to focus your social media needs on a site like Facebook and go from there.

Facebook continues to be the social media king, this despite the inroads that venues like Twitter and Instagram have made on the leader in recent years.

Whether you are promoting blog content, press releases highlighting your company and industry, upcoming webinars and conferences, make sure you’re focused on getting your message out there to the right audience/s at the right time.

Speaking of time, when to promote your website and other company-related items on social media is also something you need to be aware of. Finding the best times to spread your messages socially will benefit you in sending more website traffic your way.

When you get more social in promoting your company website, the benefits can be never-ending..

Photo credit: stargroup1.com

from Darlene Milligan http://ift.tt/1UAXAGq via transformational marketing
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