One of the most important things you need to keep in mind right of the bat is a press release is a branding and credibility tool, not an SEO tool. You can use press releases to get the word out about the recent developments in your company, new or improved products and services, and effectively brand your company. An engaging release will most certainly generate social signals, social sharing, direct and organic traffic back to your website and create journalistic interest.
In order to achieve all of these, you need to learn to work by the rules of press releases. The most important being you should think or every press releases as a coverage for your business in a tier-one newspaper.
- What is a press release?
The most basic definition of a press release is a piece of content that you use to spread the word about your company and its activities in an ethical and journalistic manner that makes it news worthy and useful to your brand.
- Social media
Social media has brought a lot of change to business branding strategies today. Before social media, the only goal for a press release would be to get media attention. Social networks today have up to millions of users in some social media pages, totaling up to billions of people all over the world using various social networks. It is almost difficult to remember a time without social media today. Social media has expanded the possibilities of press releases far beyond what media coverage could do for your business. Some of the advantages of social media press release distribution include:
- Increased brand awareness: social media is a channel for your prospective clients to hear your brand voice. It gives your multiple opportunities to syndicate your content and increase visibility. Social media is important because it makes you easily accessible to new customers and familiar to existing customers.
- Increased brand loyalty: Studies have shown that engaging in social media channels increases loyalty among customers. Social media has so many tools that you can use to connect with the audience.
- Conversion opportunities: Every social media post from your business is an opportunity to convert customers. This is why it is important to build a following so you can have access to new customers and renew relationships with the old ones. Everything your share is an opportunity to get a reaction and from every reaction, you can get a visit to your website and hopefully a buying customer.
- Higher conversion rates: your brand becomes more humanized when you use social media marketing and interact with consumers through social channels. It is a place where your brand can act like people do, which is a crucial element when conducting business with people. Social media has a 100 percent higher lead-to-close rate than other marketing strategies since social media find credibility in your brand.
- More inbound traffic: social media expands your limitations beyond those people who are familiar with your brand or those searching for keywords that your website is ranked for. You social media profile is a path leading back to your website that almost anyone can access whether they know your business or not
- Cheaper marketing: Just one hour a day on social media can lead to amazing results for your business. Most of the paid advertising on social networks is quite cheap yet has amazing impact on business. You never have to worry about going over budget when marketing on social media.
There are so many other reasons why you should use social networks as a distribution channel. If you still need convincing, you should consider the following:
- Your competition is already using social media and fast taking up the attention of your target audience. They are literally poaching your traffic and conversions, reaping all the benefits while you stand by wondering whether to join social networks. Better still if your competition is not involved in social media, this is the best time to get started and dominate the networks.
- Social media is about building relationships, which takes time. The sooner you start growing your followers and interacting with prospective clients on social networks, the sooner you can reap the benefits. You social media fan base can grow exponentially when your followers share your business to their followers and so on.
- There is nothing to lose by joining social media. It takes a very little amount of time and money so the potential losses are quite insignificant.
Sharing a press release on social media
Press releases are shared on social media all the time. Public relations companies such as FineMan PR can help you boost the visibility of your news in social platforms by attracting additional audiences and on-line searches to your press release. Releasing news on social media engages readers in conversations about this new information; this further inspires sharing, likes, comments and re-tweets among other social media activities. To share your posts successful on social media you should consider:
- Timing
You should release news on social media when your followers and influencers are most active. Based on previous social media activity, you can notice when social media followers engage most with you and this is the best time to publish your release. Test and track every new release to know if your timing is effective.
- Easily digestible information
The press release should be catchy, engaging, and easy to understand and inspires sharing on social media. Including social media buttons on the press release and inviting people to connect with you on social media could also help.
- Includes images and videos
Content becomes more interesting when you include videos or image; it often leads to more engagement on social media. Info graphics and informational videos work great on social media press releases.
- Use a press release distribution services
The press release distribution service will help you release the news to media outlets. It can also help you build up a social media release that gets a lot of attention and a high level of engagement.
from Darlene Milligan http://ift.tt/1RFRiD4 via transformational marketing
from Tumblr http://ift.tt/1mEaBjk
No comments:
Post a Comment