Kalamazoo Uber Killings to impact Ridesharing?!
Authorities charged accused Kalamazoo, Michigan, shooter Jason Brian Dalton on Monday with six counts of murder, two counts of assault with intent to commit murder and eight firearms violations. Within 5 hours Dalton was randomly driving and shooting suspects. Dalton even admitted as such to authorities.
In between shootings, Dalton, an Uber driver, was taking Uber fares. Many passengers suspected Dalton wasn’t all there, some passengers even fled from the car while others posted warnings on Facebook not realizing Dalton was a suspect. Uber is cooperating with authorities and turning over all known Data on Dalton. Dalton was a family man with a 4.7 average rating before this incident. This could have long term ramifications on ridesharing laws and regulations.
“Geofilters for All” said Snapchat
Do you have a corporate event approaching, a wedding, or a spontaneous flash mob planned? If you said yes to any of the above then Snapchat’s newest update will get your party started. In an attempt to further monetize its offerings Snapchat is enabling users to create and upload their own geofilters. Price starts at $5 and depends on several factors, including the distance and duration you want your geofilter to cover. Spaces range from 20,000 sq ft to 5,000,000 sq ft and duration can last up to 30 days or an hour. Designers simply upload their custom filters through the new portal and wallah! (Source The Verge)
Bringing Ads to Life..
Yup that’s correct. Foursquare is taking a new initiative by alerting businesses when their ads bring customers to store locations in real-time. Within the last two years Foursquare has been revamping its advertising offerings, bringing on new CEO Jeff Glueck, and producing a targeted ad-solution product. Using Attribution Powered businesses don’t have to wait weeks for data. Attribution Powered enables them to learn daily insights and fine tune their strategies. In an example showing off the technology Foursquare measured the effectiveness of a Super Bowl ad at “lifting” restaurant traffic. The result was a boost of in-store traffic by 12%. Now that’s data we can count on. (Source TechCrunch)
Today’s Holiday
Ruff ruff. In honor of February 23rd being International Dog Biscuit day we’ve found you the funniest video of puppies we could. WARNING: Video contains cute puppies performing adorable acts. Therefore do not watch near children unless you want to hear…Can we get puppy? Can we get a puppy? Can we get a puppy?
from Darlene Milligan http://ift.tt/21o6LKS via transformational marketing
from Tumblr http://ift.tt/1RlbxDY
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