What You Need To Know About Creating Great SEO Strategies

With a splurge of people using the Internet for finding products and services, businesses have realized the importance of having an online presence. Research suggests about 78% of Internet users rely on the web for searching products. With businesses thriving on the Internet like never before, competition is fierce and growing.

Search Engine Optimization is one the most widely used ways for getting a website to the top of search engine rankings. However, the SEO landscape has transformed dramatically over these years. After releasing Google Algorithms, Panda & Penguin, marketers had to change their strategies to fit  Google’s new guidelines.  Meaning many previews SEO tactics are now obsolete.

In fact some can actually negatively impact your website.

So what does work? Quality and relevancy are the most important factors. Here are some quick tips and tactics for today’s marketing, SEO, and branding strategy.

Market Research vs. Keyword Research

Gone are the days when keyword research was considered extremely important. Instead, market research has risen dramatically in importance. Google no longer blindly gives preference to pages that have been well-optimized for a given keyword. This technique is phasing out. Google wants you to think about your users and customers. Understanding their needs and wants will help you roll out the best strategy. In nutshell, be crystal clear about who your target audience is and what they actually need.

Content, content, content

Churning out more content without relevance isn’t going to help you. What matters is useful, relevant, meaningful and shareable content. The importance of content will only increase in the future. Focus your efforts on content marketing. This includes creating, curating and sharing content that revolves around your users’ preferences. You can hire professional writers such as CustomWritings.com for unique and valuable content. Create websites, blog posts, e-books, video content, white papers, case study etc. to offer your customers with something valuable. Read more about buying a case study here. Content forms the backbone of your SEO strategy.

Follow best practices

Keeping in mind the best SEO tactics will take you a long way. Don’t spam your users. Google is constantly coming up with highly effective algorithms that try to find out what’s actually relevant to users. Never utilize black hat SEO strategies to gain rankings. Overcome your tunnel vision and see how your customers are benefitted. Put up a website keeping in mind your users. It is equally important to know how Google crawls your content. Knowing that will help you create a site that can be indexed and accessed properly.

Link building techniques

When Google rolled out the Panda and Penguin updates, it became extremely hard for SEO managers to build links utilizing old ways. Spinning content and commenting on blogs to get link backs no longer works. The key to getting quality link backs is to have quality content. Check out this advanced SEO guide for link building techniques here by Neil Patel.

Website speed & performance still matters

How quickly your site loads including its overall performance might not have a substantial effect on your rankings but it still matters. Why? Again, it’s the users who are affected if your site is low. Users prefer staying on sites that load quickly and offer the best experience. Use Google PageSpeed Online to test your site’s speed. Analytics can also help you track the page load speed. Make sure you double check the images of your website. These are often the reason why your site is slow in terms of loading.

Final Words

SEO, if done, in the right way, can bring immense benefits to your business. All these strategies will help you acquire new customers and at a reduced cost.

Please feel free to share any comments or questions below.

from Darlene Milligan http://ift.tt/21nr3HL via transformational marketing
from Tumblr http://ift.tt/1TdvGQh