There are many search marketers who own an iPhone and now it will be easier for them to indulge into search marketing. The present scenario has been simplified to a greater extent with Google AdWords showing up on the iOS and that too with a dedicated app. AdWords, however, was pretty existent on Android, for over an year now.
Just like Playbox on iOS and Android made exciting ripples, the attention now shifts towards Google AdWords that can now be pushed onto the home screen, with minimal hassle. A slight catch exists as the mobile app isn’t the sole necessity and one needs to pair up the same with the existing desktop application. Nevertheless, this iPhone centric application will still allow immediate actions to be taken onto things that need to be monitored.
Initially considered as a companion to the desktop application, the iPhone AdWords application will soon take charge, as the search marketing staple. Succinctly put, the arrival of Google AdWords on iPhone is a bold yet innovative move, helping marketers keep a track of all their existing campaigns and make modifications, whenever needed. Even being a utilitarian addition, the iPhone AdWords app isn’t omniscient and will still need assistance from the desktop tool. One cannot use this mobile centric app to kick-start new applications, a purpose best served by the mother app. However, the mobile app is very useful on its own, perfectly aligned towards handling resourceful campaigns. Be it those minor modifications and viewing real time statistics, the mobile app can do it all, with minor pitfalls.
Be it a sudden budget appraisal or bid adjustments, the AdWords app offers a lot of flexibility without having to sit on the computer and work towards the same. An iPhone will always be there for you, even on the move and this is what makes the AdWords app, a resourceful inclusion.
With Google AdWords on-board, the marketers with iPhones can now pause the active campaigns, right from their handsets. A dormant campaign that has already been created using the desktop app can be initiated at will.
Once installed, the user needs to link the existing AdWords account with that on the iOS. A dashboard will then appear, showcasing the campaign performance on the whole. Marketers who strive for perfection can manage and customize the dashboard, at will. For the newbies, Google offers a section called ‘opportunities’ that will help them get acquainted with the highs and lows of this app. This section is more of a help center for the search marketers who might be a bit intrigued on seeing this app rather than making the best of the utilities around. AdWords offers a few suggested changes that can be customized upon requirements.
Similar to the handsets, Google AdWords on iPhone allows us to turn on the notifications, in case we have several important campaigns, running across the web. This cuts into the guesswork and offers a concrete approach towards managing the stats. Either your campaign requires immediate attention or its time to revisit the scarce budget, this app has a great way of notifying the users about these possibilities.
The famed application works seamlessly on an iPhone and even the iPad.
from Darlene Milligan http://ift.tt/1NZLcXn via transformational marketing
from Tumblr http://ift.tt/1Xenpdt
No comments:
Post a Comment