While words are important when marketing your brand, it is the visuals that can make the difference between having a sale and missing out on a new customer. With that being the case, what are you doing to give your content more appeal to consumers, especially visual content?
If you’ve been slow to pursue visual content in recent years, there is still plenty of time to get on board and allow your brand the opportunity to shine. When you take things another step and promote such content on social media, it is a win-win for your brand and consumers for that matter.
Step back and look to see how your brand can get its social footing, allowing you to bring in even more customers in 2016.
Matching Words and Images Matter
To start with, are you properly telling a story with your content, giving consumers a good idea of what your brand is and how it can best benefit them?
Your story should focus-in on what your product or service is, how long it has been around, why it proves cost-affordable to consumers, and how it will be around for years to come. Whether you are using an email marketing pitch, a direct letter, a blog post or even through mobile marketing means, your verbal message should be short and to the point.
If you watched commercials during the recent Super Bowl, you likely know that many companies spent huge amounts of money for just a short 30 seconds or so of airtime. With such a small window to get their messages across, brands needed to be direct and to the point.
The same holds true for your brand when trying to attract and retain customers. Sure, you’re likely not going to spend the kind of money that was spent on Super Bowl ads, but your time and effort are still important nonetheless.
Write content that will speak to a great buy at a great price, why consumers should buy from you and not the competition, and what long-term benefits they derive from doing business with you.
Will Your Visuals Hit a Homerun?
Once the content is ready to go, the visuals need to hit a homerun in order to win this marketing game.
Whether you use a Miami video production company or another one in your area, this is a great means by which you can sell your product or service to viewers in a short amount of airtime. Craft video utilizing cutting-edge production techniques along with editing that does not skip a beat.
Remember, you want the video to be something that resonates and sticks with the minds of consumers.
If this is your first time using video, the big question is oftentimes whether to outsource your needs or do it in-house? The answer to that question will of course depend on your budget and just how creative you want to get.
While you may figure on getting more creative down the road, keep in mind that you only get one shot to make a good first impression, so maybe spend those extra dollars the first time around and hire out for such needs.
Socialize Your Content From Day One
No matter which choice you make, the social component in promoting your visual content certainly can’t be overlooked. Unless you have been living under a rock in recent years, you’re likely to know that sites such as Facebook, Twitter, YouTube etc. have been huge when it comes to sharing videos.
While time is a factor, even uploading a short brand video to Instagram can be beneficial for your business. Before uploading any videos to social networking sites, give them a thorough review, looking for any problems. Breaks in the video, hard to hear audio, imagery that will not show up too well on hand-held devices etc. should all be covered.
With everything looking good, make sure you share your brand videos to as many consumers as possible, that is of course without coming across as big-time spam. It is also good social etiquette to share the videos of others (accept of course direct competitors) so that you can build up a larger social following, essentially helping one another out in prospecting for new business.
With all that visual content and properly using it on social media can do for your business, are you ready to give it a boost?
Photo credit: BigStockPhoto.com
from Darlene Milligan http://ift.tt/1Tp5jGl via transformational marketing
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