Amongst the many technical revelations which emerged at the recent TechCrunch Disrupt conference, one startup owner admitted to using the dating app Tinder to find new members of staff. “I saw some profiles where [guys] were wearing aprons,” CEO Ariella Young told Business Insider. “I approach them and ask if they’re a chef, before explaining that I’m interested in hiring them.”
As the everyday workplace continues to evolve with technology, it does stand to reason that recruitment should adapt the same way. Using social media platforms isn’t a new way for jobseekers and employers to scope each other out; one study showed that 75% of recruiters check a candidate’s social media profiles, whether or not they are linked in their application. Even Snapchat and Instagram are investigated by 12% and 10% of potential hires, respectively. But is seeking new employees via a dating app a step too far into the future, or an untapped source of talent?
If it’s good enough for Amazon…
It isn’t just entrepreneurs like Ariella Young who has begun using Tinder to find new staff. This summer, Havas Worldwide struck up conversations with graduates looking to join their internship program through a series of creative social networking tasks, including picking a shortlist from a newly-created company Tinder profile. Given the app’s reliance on mobile GPS location data, this is a particularly canny move, ensuring that only local candidates are able to apply. Likewise, Amazon were reported to have set up a Tinder profile to advertise an engineering vacancy, though its authenticity has been debated.
Beyond Tinder – enter SelfieJobs et al
As Tinder evolves out of its purpose as a dating app and into not just recruitment, but media, new apps are being designed to take its model and use it for specific purposes. SelfieJobs, which originated in Sweden in 2014, launched in the UK in late 2015, and works in a similar way to applying for a vacancy via LinkedIn. A SelfieJobs user’s profile includes a potted CV, a brief “video pitch” and photos via their Instagram profile; it’s a format which the app’s founders boast can allow a jobseeker to ““apply to up to 30 jobs per day just with one swipe.”
SelfieJobs isn’t the only one of its kind; apps such as Blonk, Weave and Jobr came to prominence in 2015, each boasting a slightly different variation on the theme in order to set itself apart. The main thing that links them, though, is what you could call the “instant gratification” factor; there’s no waiting, no endlessly revising answers to questionnaires – everything is standardised, and all it takes is a quick flick of the finger to fire off an application.
Death of the CV?
Whether or not this wave of apps heralds a new era of job applications remains to be seen – after all, it’s still early days or SelfieJobs, Blonk or the US-only Entelo, and Tinder itself took a couple of years to hit cultural ubiquity. However, the impact this software could have on traditional recruitment could be seismic; the hours spent tailoring CVs to companies will vanish, with just a couple of re-shot videos standing in the way of a candidate making a company’s shortlist. Yet, as Tinder heralded a brave new world in dating, perhaps it’s entirely logical that jobseekers – and recruiters – would want to follow its game-changing lead.
from Darlene Milligan http://ift.tt/1PCSYuB via transformational marketing
from Tumblr http://ift.tt/1U6kXpF
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