Twitter Automation and YOU
If you’re someone interested in or currently involved with online marketing, you’ve likely come to realize that social media plays a huge part in this field. Managing a few different Twitter accounts sounds easy at first, but can quickly become a headache if you want to keep them all thriving. Fortunately, there are a handful of tools out there capable of expediting a lot of the mundane tasks involved with managing marketing related social media accounts.
The History of Twitter Automation
Several years ago when Twitter was first taking the internet by storm, there wasn’t a whole lot out there as far as automation goes – and there wasn’t really a need for it back then either. However, as the platform became more and more popular, it also became a bigger draw for marketing and businesses. Once profits from Twitter traffic entered the picture, automation was quick to follow in order to maximize profits.
A service that really helped bring twitter automation a lot of popularity was one named TweetAdder, which offered black hat methods of automation to boost engagement and popularity for Twitter accounts. Recently, TweetAdder was essentially pronounced dead – or at least the black hat version of it that was extremely useful for Twitter automation is now dead. The death of TweetAdder was mainly a result of recent API changes made by Twitter, which made it much more difficult for the service to do its job effectively.
Even without TweetAdder around, there are still plenty of other services that offer the same things TA once did. There will likely always be some form of Twitter automation around, whether it be something endorsed by Twitter to make things easier without cheating the system, or a black hat service like TweetAdder to boost engagement.
Pros of Twitter Automation
Depending on what type of automation you choose, the pros can vary. With services like Buffer and Hootsuite, you are able to schedule posts on multiple accounts for certain times of the day, which is extremely useful when managing a handful of different profiles. If you choose something similar to what TweetAdder offered, you’ll be able to get followers injected to your account, retweets added to your tweets, and a whole lot more.
Cons of Twitter Automation
Cons definitely exist with Twitter automation, like the fact that automation can negatively affect an account by displaying blatantly obvious fake engagement. However, that can be avoided by using automation tools properly, but it isn’t always that simple of a task to complete. One thing you can’t avoid is a loss of real interaction with your audience, which simply cannot be achieved through automation no matter how hard you try.
As for whether or not the pros outweigh the cons, it really depends on your exact situation and the audience you are trying to reach. If you aren’t trying to achieve personal interactions and genuine user engagement (which is a legitimate strategy for certain types of marketing), automation can be extremely beneficial.
Types of Twitter Automation
There are basically two types of automation and we’ve briefly touched on both throughout this article. First, there are automation services that work within the TOS that simply deal with scheduling and automating manual tasks. Second, there are automation services that ignore the TOS and actually allow you to generate new accounts and send retweets to your main account through the new accounts.
Twitter is constantly cracking down on bots like the latter described form of automation, which makes these somewhat dangerous to use. Using these services in moderation is the best way to avoid getting your accounts banned and effectively throwing your money down the drain.
Choose what is best for you/your audience!
So we’ve covered a lot of information about Twitter automation, and hopefully you’ve got a good grasp on all of the different methods of automation. Remember, there is a pretty clearly defined line between what is perfectly acceptable by Twitter to use, and what goes outside Twitter’s TOS – so be careful if you go down this road.
Now that it’s all said and done, you just need to decide what is going to be best for your target audience. If you have an audience that is going to require a more one-on-one connection with real engagement, you may want to stay away from Twitter automation. On the other hand, if you’re trying to get a link out to as many people as possible, or grow your account to have a massive list of followers – automation may be worth checking out.
from Darlene Milligan http://ift.tt/1nINDc6 via transformational marketing
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