Friday 12 February 2016

Uber Proposes $28.5 Million Settlement

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That’ll be $28.5 Million…

Oh. Uber could be in trouble with a class action settlement proposal. The proposal comes from lawsuits saying the “Safe Ride Fee” is false advertising. Complaints say that “Safe Ride Fee” is misleading because background checks on drivers are not ‘industry leading’. So, Uber is going to change this to “Booking Fee”. First a rebranding and now a lawsuit, it’s been an exciting month over at Uber.

Don’t get too excited if you think you are going to make bank from Uber, $28.5 million is to be split among 25 million people which turns out to be $1.14 before attorney fees. Womp womp. (Source TechCrunch)

What To Say When No One Knows What To Do…

Guess I’ll fix it. That’s what Twitter CEO Jack Dorsey is saying after Twitter user growth stalled in the fourth quarter. Twitter’s users stayed at a reported 320 million users.. So the growth story is Zip, Nada. Shares are trading below $15, down from a high of $74. #TBD on Dorsey’s changes and more importantly #TBD on if it will change Twitter’s fortunes.  (Source USA Today)

I’ll Be In The Instapit…

Imagine a space designed for Instagrammers to snap pics for their Instagrams. Well, it’s real. Tommy Hilfiger is hosting the first “Instapit” at his New York Fashion Week show next week. The idea of Instapit is for bloggers and Instagrammers to capture runway photography that reflects the brand’s vision. Tall people only on the runway please we don’t want you blocking our photography angles. #InstagrammersUnite (Source Women’s Wear Daily)



from Darlene Milligan http://ift.tt/1RwjKY7 via transformational marketing
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