Nowadays, all companies can benefit from social media exposure. This is quite obvious. The problem is that there are some industries that have to be extremely careful when they use social media. The freedom that is associated with what people say and where they say it can easily lead towards having the brand negatively affected by its online social presence when it is improper.
While there are so many things that can be said about how to optimize a digital marketing campaign, in this particular scenario we should focus on mistakes that are done as financial services are promoted through social media. This will help us to move in the right direction and build something proper.
Over-Promotion Of Financial Services
Facebook and Twitter followers do not want to see the same financial services promoted over and over again. They actually see this as spam. They will like your Facebook page and follow your Twitter account only in order to learn new things about the industry. Because of this, what you post needs to be informative.
Many companies tend to promote just their services online. This will never be effective. You want to be focused on the quality of the posts and try to educate the followers. This is how trust is created and that will help you to eventually get new leads through social media.
Lack Of Communication
At the moment, the internet is filled with numerous debt collection scams. One characteristic that is shared by the dishonest lenders is an improper online communication with followers on social media. You want to communicate with your followers in a proper way.
As an example, let’s say that someone says a negative thing about your service. The bad approach is to delete the comment and try to hide it. The correct approach is to talk with the person so that everyone sees what the company behind the page says. When people see this, they see the company as having a human side. That is something that you surely want to see as it drastically increases conversion rates.
Improper Use Of Post Types
In order to have a proper online presence, you need to use the most effective post types but that does not mean that you should use only one type. Many financial services are promoted only with photos. This can bring in good exposure because of the viral potential but you want to take advantage of all the other options that are available. You can also use videos and even share links for articles that are highly informational.
Keep in mind that every single post type on social media channels can bring in great conversions when used in a particular way. Since we talked about images, when they are only featuring financial quotes, they will not help much. In this case you want to also share advice and even add something funny that is related to the type of service that you offer. A proper mixture of posts that are used properly will bring in the results that you are interested in gaining through social media.
from Darlene Milligan http://ift.tt/1SntuFk via transformational marketing
from Tumblr http://ift.tt/23EBFRg
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