Marketing during the holidays can be tough, because every company is out there trying to get that holiday business and a piece of the money that people are readily spending. Therefore, the marketing attempts must be timely and directed at the appropriate audience. Make sure your campaign is relevant and something that is trending or important during the current season.
1) Send an eCard. Who doesn’t love getting Christmas cards? Or to be politically correct, holiday cards? One way to get your marketing on track and your business more exposure is by sending Christmas eCards for business rejuvenation. The eCard can serve a dual purpose by wishing them and their family a wonderful holiday season, and at the same time can encourage them to make a purchase by providing them with a special Holiday Discount.
2) Focus on your subject line. Only 15% of people actually open their advertising emails, so work, hard on your subject line to get the customers to actually open the email and read the various advertising content you have made.
3) Sound urgent. Put a date in there or something like “selling out fast” to get the attention of your customers. This urgency may make them consider looking and determining if they care that the product is indeed selling out.
4) Countdown to Christmas. When sending out emails, dates of how many days ‘til Christmas can remind them that time is of the essence and create a sense of urgency. You can also post subject lines about guaranteeing shipment by Christmas as well.
5) Responsive email. Make sure that your email is responsive in the mobile world. Over half of the people opening emails are doing so from mobile devices. Make sure your website is capable of mobile content and easy to fill boxes for any input required.
6) Start Early. When getting a campaign together, it must be marketed on time and way before the holiday event because there are shipping concerns that will turn off customers if your company is too late in the game.
7) Personalize. Find something they ordered recently or years that they have been a customer to show how much you appreciate their loyalty. It is imperative that you use their name and anything else you can to show them you know who they are and that you personally care about them as customers.
Be Creative. Use the holiday to help you win over your audience. Using graphics and Christmas-themed email design can make the customer feel the holiday spirit and actually consider opening the email from your company
9) Use geo-marketing. Show a landmark in the country you are sending the email as the background photo of your email, so that they can see that you know where they are coming from. If they live inFrance, maybe a snow-covered Eiffel tower would be nice or a snow-covered Statue of Liberty.
10) Limited-time offers. Consider marketing on limited-time items. Having contests and the first 100 customers to reply to your email is eligible for a free product or discount. Making the customer feel important and special is very important in marketing.
11) Give something free. Give samples of other products or recipes to people that purchase an item related to the recipe. This type of add-on costs very little but means a lot to the customer.
12) Add numbers. The New Yorker article states that adding numbers into written alpha text can break up the monotony and cause the viewer to be drawn in. This is what we want, so add a number to your subject line and see what happens.
13) Make a cliffhanger. Send an email stating something big is going to happen, so check your email on this date. Amazon did this marketing campaign before their Amazon Prime Day to drum up curiosity and business for the big day. They basically sent out a save the date like a wedding and it was extremely effective.
14) Run a photo contest. Everyone likes a chance at winning, so run a contest that involves your customers and your products.
15) Resend unopened emails. You can track the rates of unopened emails in your campaign and then re-send by tweaking the subject line in hopes they will open it this time.
These tips should get you on the way to a successful email marketing campaign that brings in customers.
from Darlene Milligan http://ift.tt/1NdwCR2 via transformational marketing
from Tumblr http://ift.tt/1K2lHrl
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