Every marketer and entrepreneur wants to create landing pages that will actually make site visitors turn into paying customers. However, for one or another reason, even the most skilled professionals make silliest mistakes that cost them dearly. Negligence usually results in loss of potential customers, so it would be smarter to pay attention and avoid at least six of the most common mistakes – and you will increase your conversions.
Mistake 1: Irrelevant Products
Nothing could be less smart than placing different products in paid advertising campaigns and on the landing page, but some people do this. Don’t follow in their footsteps. If your potential customer seeks one thing and then sees something else entirely after clicking on the direct ad, well, this visitor is unlikely ever to become your client.
Mistake 2: Sloppy Design
Unmatched colors, weird or unreadable fonts – even if your product is the best choice on the whole world market, bad-quality design might chase away every single client. The landing page must be user-friendly. If you are a beginner in e-commerce who does absolutely everything on his own, at least try to create such a design for your landing pages that wouldn’t make one’s eyes ache. DIY landing page creator tools like this one can make your life easier.
Mistake 3: Defective Content
There are certain rules one has to follow in order to make his landing pages’ content seem right. The client needs to get short and precise information on the product, and he (or she) has to see it right after he clicked on the ad. There is no need to write essays in literary style in order to describe the product or the service, but the content needs to be qualitative. No grammar mistakes, clear sentences and something catchy that might hook attention of the customer – these conditions guarantee you success.
Mistake 4: Negative Information
It goes without saying that there must be absolutely no negative information on the landing pages. Nevertheless, one might often see such sentences as “we are not going to spam you”, “your private information will not be given to the third parts”, “this is not a fraud”. Why would anyone give the client the mere idea of the possibility of such things? They shouldn’t even be mentioned.
Mistake 5: Absence of Forms and Call-to-Action
The customer should always be able to contact you and also be aware of what he should do to get the desired product or service. Create short, easy-to-fill-in forms in order to allow customer to leave his e-mail and contact you directly. It would also be wise to either make detailed, yet simple instruction on how to make an order on your website, or simply create a nicely visible element on the page (like a huge button) with the words “Make an order” on it. It’s you who needs to get his services and/or products sold, so make it simple for the customer to stay in touch with you and buy things from you.
Mistake 6: Incompatible Mobile Design
It goes without saying that every marketer or brand should take the time and make the landing page mobile friendly. Lack of responsive design or incompatibility to mobile devices will result in poor conversions and lost leads. Make your mobile landing pages optimized and you will see the growth of your conversion rates.
from Darlene Milligan http://ift.tt/1gGJBgc via transformational marketing
from Tumblr http://ift.tt/1N8sgKO
No comments:
Post a Comment