Nowadays, SEO and social media marketing are interwoven. They are inbound organic strategies that are mainly focused on building an identity that is appealing and that would naturally attract site visitors. Social media is reliant on a visible, strong and high quality brand presence. Because of this, better SEO automatically means a better social media presence while a better social media presence offers better SEO.
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While there are dozens of articles that talk about SEO, it will be difficult to find a good social media SEO specialist. Most small to medium sized companies do the work themselves. With this in mind, here are some practices that are simple and that can be considered.
Growing Follower Numbers
Companies that have 100 followers on social media will not get a large boost but those with thousands will. This does not mean you should buy some proxy followers on Twitter since that can easily be detected by Google. Building followers in an organic way is what you have to be focused one. It is definitely a slow process. However, if you are consistent, it is really effective. Always try to engage in conversations to grow follower amounts so that you can actually take advantage of the added SEO benefit.
External Inbound Link Encouragement
Social media is highly useful for SEO because it can encourage external links to content you have on your sites. Diverse external links count as you gain authority. The only catch is that the content you promote needs to be of a really high quality and authoritative.
Social media is basically a broadcasting channel. The content is broadcasted and will serve as link bait. Hashtags should be utilized since it helps gain visibility on that initial syndication round. Do bring content into discussions and threads so that your social reputation can be increased.
Search Optimization Of Posts
Google does favour the really popular social media updates when looking at SERP. The position that is gained is temporary but extremely valuable since it can lead towards more backlinks. The problem is that you can only do that when properly optimizing the posts, which is something that most account owners never do. Use strong anchors, an accurate title and opt for interaction since this is always going to be preferred by virtually everyone.
Influencing Sharing On Social Channels
The authority of your brand will be influenced by social sharing, just as the external links tend to do. When looking at Google, the search engine giant sees sharing as a sign of domain authority. Think about it! In the event that 5 people will share your content, it is definitely great. However, if there are 1000 people that share the content, it is a clear example that the content is of a higher quality.
On the whole, developing your social media presence in a proper way is what you have to do at the end of the day. If you do this, you will gain various SEO advantages, which is definitely what you want for your sites.
from Darlene Milligan http://ift.tt/1NgW8oB via transformational marketing
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