I’m sure you’ve noticed the extraordinary rise of blogging.
In fact, did you know that every minute of the day there are an average of 347 new WordPress blog posts that are published!
The reality of content marketing, as surprising as it may seem, is the challenge that awaits you after you’ve completed the writing and content creation:
How do you stand out from the crowd?
How will people find your content?
After all, the greatest piece of content is worthless if no one can find it.
As challenging as it may seem, there are plenty of straightforward steps that you can follow to make the most out of your blog content.
To get you started, here are 5 critical concepts for you to learn building your blog’s reach.
1. Blog Content Should Be Made For Sharing
An important concept to understand is that your content must be shareable if you expect it to generate buzz.
Before you finish your final draft of the post, think to yourself:
Is there a good reason for the reader to share this?
If there isn’t, find a way to change the tone to make it more likely that the reader will share it across their online communities in the future.
2. Know Where to Share
In addition to hosting the blog post on your website’s domain, you should be considering all social media platforms you can use to promote the content as well.
Facebook, Twitter, LinkedIn, Google+, Pinterst, StumbleUpon, and others are great sites where you can promote content and expect others to share it.
Make sure that you tailor the post to the audience of each specific site, and think of other relevant ways to promote it where you may enjoy higher engagement (within LinkedIn Groups or in email newsletters, for example).
3. Build Relationships with Influencers
Getting bloggers and influencers to link or mention your content is not easy, but it can be done over time by building genuine peer relationships online.
Think specifically about who in your industry or community would like to promote your content and why. You can also use tools like Topsy and Buzzstream in order to help you find emerging influencers and niche experts.
Engage with these folks on LinkedIn, Twitter, or other social media channels; in addition, make sure you’re a right fit for their audience.
Once you’ve made it that far, it will be straightforward and professional to cross-promote content with these influencers.
4. Keep Your Content Strategy Ongoing
To continue to benefit from older content and continue to earn additional, ongoing shares and links, it’s important to find clever ways to repurpose your content over time.
Repurposing content is the art of re-introducing previous content into another form or format—for instance taking an older blog post and transforming it into an infographic.
You should also keep up to date with industry news and current events and re-introduce content from new angles to frequently remind readers of its relevancy.
5. Obtain Links from Relevant Websites
Links on relevant websites that point to your blog posts are an excellent sidekick to your content marketing strategy, and can serve as an invaluable method of promoting your content. So after you create content you should begin asking relevant websites for links.
The reason for this is twofold:
- The audience of the relevant website will be able to easily follow the link, sending highly targeted referral traffic to your post. The link opens a completely new channel to expand your audience.
- Links are also one of the strongest factors in Google’s ranking algorithm, so the link will help this piece of content to rank highly in the SERPs, thus increasing your organic traffic.
Conclusion
The dynamic nature of the Internet and the search engine giants means that your content marketing strategies will always be moving targets, but the upside to this is that once you have an established strategy in place that maximizes all content in an ongoing way, you will be rewarded by progress and success rolling in with a snowball effect.
from Darlene Milligan http://ift.tt/1WSRi3W via transformational marketing
from Tumblr http://ift.tt/1PV2Lew
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