Curating content for your brand’s social media accounts can sometimes be difficult. Traditional search methods and un-scheduled sharing will require you, as a marketer, to be online continuously to ensure that peak times are taken advantage of, which can be exhausting. Thankfully, there are several content curation ad sharing tools available for small businesses and independent marketers that are both cost effective and easy to use. Most of these tools are also device agnostic, and will work on smart phones or tablets as well, making it all the more convenient to manage your social media presence.
Let’s look at a couple of nifty tools to help you find and post content, either as a team or as an individual. Keep in mind that different tools offer different advantages, and you should pick the one that suits your marketing needs the best.
DrumUp is an easy-to-use content discovery tool that is perfect for individual use. The simple interface allows you to quickly review the content suggestions in your stream and post your stories on Facebook, LinkedIn and Twitter. You can also schedule posts to multiple accounts, across multiple platforms with the tool. The best part about DrumUp is that it is available on the Android store as an app, making content curation easy even on the go.
One unique feature that DrumUp offers is Negative Keywords, which lets you refine your search results by eliminating stories that would be irrelevant to you. While most other content curation spaces have topic based or keyword based search, DrumUp allows you to define your search even more by allowing for crucial exclusions. The queue of articles that emerges from the search is then highly relevant, and you won’t waste any time going through content that may not actually fit your needs.
Klout is a particularly helpful tool because it has an easy to use “topics” search criteria that populates your suggestion bar. While not as accurate as keyword searches, topic searches sometimes unexpectedly show you articles that could be highly relevant. The topic-based approach allows for new search parameters which makes Klout a great tool to use in conjunction with a keyword based app to ensure maximum coverage.
Klout also allows you to post to a host of social media channels, which can be important if you’re looking to establish a wide reach across networks.
Spundge is a great content curation tool that works best when used by teams. Spundge allows you to create notebooks of relevant content, which can then be added to by other contributors. With the ability to have a group of people working on content curation, Spundge allows marketing teams to compile all of their content collaterals in one place, and line them up for posting on various platforms using the tool’s scheduler.
Spundge also allows you to use a bookmarked button to add pages to notebooks while you are browsing the web (and not necessarily through the in-service search tools), which can help by adding relevant content to notebooks. With a team interface, this feature becomes useful as many people will be able to add articles this way to different notebooks.
If you thought that curating content, especially good content, can take a massive time commitment, think again. With the tools discussed here, and some of the others you may find, content curation is no longer frustrating or time-consuming. With large repositories of relevant articles and content, these content curation platforms allow marketers to find and deploy content easily and effectively.
from Darlene Milligan http://ift.tt/1JoIyg5 via transformational marketing
from Tumblr http://ift.tt/1E8qh6r
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