As most business owners know, getting their brand out in front of the public is one of the most important tasks at hand.
Sure, hiring the right talent, staying on budget, and making sure clients receive stellar customer service is critical too, but properly marketing your products and/or services is nothing to take for granted. Without the right mix of marketing and advertising, your brand and your business for that matter can go by the wayside rather quickly.
So, what are you doing to spread the word about your brand? If the answer is I’m not sure or not much, pay attention.
Take Stock in Collateral
When you hear the term “marketing collateral” your first thought might be that this is somehow tied into marketing and finances.
To set the record straight, marketing collateral when heard by many people refers to the gathering of media in support of selling products and/or services.
Your marketing collateral can be a host of things, including:
- Sales brochures , flyers etc.
- Company fact sheets (including top management in the company)
- Client list (this can include customer testimonials)
- Content strictly intended for the web
- White papers
With those ideas in mind, do they all strike a note with you and why they’re important?
One of those items is content strictly intended for the web. Wait, your company is not very active on the web? If that’s the case, this needs to be addressed sooner rather than later.
While there are still some companies existing in 2015 without an Internet presence, they are few and far between. Even many companies that are not all that interested and/or skilled in maneuvering around the web know that some Internet presence is better than none at all.
Activity Must Involve a Plan
As part of being active on the Internet, social media plays a large role. In fact, the more social your company is, the better its chances of landing new clientele.
So, what are some tips for being socially active and marketing the most out of social networking for your brand?
They include:
- Planning – If you’re relatively new to social media, don’t try to jump in all gangbusters at once. Ultimately, this will lead to failure, something you likely can’t afford in today’s competitive business world. Go for one site (Facebook, Twitter, Google+, Instagram) to start with. As you build up traffic, you can then consider branching out to a second site and so on. Also determine whether your social activities will be done in-house or through outsourcing.
- Feedback – Getting feedback via social media from current and potential clients is great; always keep it positive. One of the quickest ways to burn bridges is allowing your brand to be dragged into a verbal confrontation on social media. If a current or potential customer has a beef with you, take it private. Just as importantly, look to solve it as quickly as possible.
- Motivation – Finally, be sure that you or those you’ve charged with keeping your brand socially active do just that. Hit-and-miss runs on social media do nothing for your brand other than ultimately lead to frustration with consumers. If you have a regular social presence, address consumer feedback quickly and professionally and always look to grow your social media efforts, the sky is literally the limit.
When you take the time to review and tweak your marketing collateral, always note that its customization, production, and ultimately its delivery are key pieces to an effective marketing puzzle.
The same holds true for your social presence.
Make sure your brand is actively and efficiently promoted via social networks, something that in today’s business world is all but a necessity if you want to compete.
Photo credit: BigStockPhoto.com
from Darlene Milligan http://ift.tt/1U1tbvE via transformational marketing
from Tumblr http://ift.tt/1NyQsW1
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