The internet has changed the way that we communicate with each other, the way that we consume entertainment and information, and of course it has changed the way that we buy and sell. There are some industries that have benefitted from the internet in particular, and Real Estate is one of those. With the Social Media revolution, real estate is again reaping the rewards of an ‘always open’ marketplace, and an audience that is more engaged than ever before.
Real estate companies like Rocky Real Estate in Dubai, and even real estate aggregate listing sites like Zillow in the US, are just two examples of the thousands of real estate businesses that are placing an increasing emphasis on online marketing, especially social media. Social media is a clear upgrade to the traditional static advertisements that characterized the first wave of real estate listings on the web. Social media is ultimately more engaging, but also more familiar for consumers. This means that as businesses utilize large networks like Facebook, Google +, Pinterest, and others, they are connecting with potential buyers on networks that are hugely meaningful and influential on their lives.
Perhaps the biggest advantage for real estate agents who use social media to market their business and listings, is the exposure that they can get through the power of sharing. A simple post at the right time, and shared to the right people, could result in thousands, and sometimes even millions of views. Creative advertisers who use videos, competitions, or other unique selling points, could find that their listings can even go viral, which can generate massive interest for high value listings that might otherwise stagnate when promoted through traditional channels.
It is clear that social media has made it easier for real estate businesses to interact with customers, advertise listings, and ultimately drive revenue, but it is not just the sellers who benefit. Those in the market for a new home end up with a better experience as they are able to easily browse listings, communicate with agents, and potentially find the home of their dreams, all thanks to real estate marketing on social media.
from Darlene Milligan http://ift.tt/1EAK4WY via transformational marketing
from Tumblr http://ift.tt/1LieYZh
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