Looking to kick-start your social media efforts for your business?
Do you need a road map to find your way around or a manual that tells you exactly how to get to where you’re going and succeed at what you’re doing? Let’s take a look at some of the top rated Amazon bestsellers on social media marketing and how they might be helpful:
1. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business, by Andrew Macarthy
If you don’t know what a tweet is or what to blog about, or have neither the time nor the patience to go through volumes of copy and are in a hurry to get something done fast on the internet, this book is for you.
It serves as an excellent introductory manual and reference guide for people who are just beginning to learn about social media and how it can be used to achieve their business objectives. It provides comprehensive information that both beginners and veterans can use to improve their social media skills and presence.
It is invaluable for anyone using Facebook, Twitter, LinkedIn, Google+, Pinterest, You Tube and other top social media platforms. Its simple but functional layout and brief but comprehensive instructions make it easy for readers to read and learn according to their own pace and schedule.
In it, Macarthy explores the world of social media from the points of view of both customers and businesses with tips such as “post consistently and often” and “launch a competition on Twitter.” He urges businesses to use social media as a springboard for a dialogue that build “strong and long-lasting relationships with customers and professional contacts” and as a means to share “the type of content and expertise that they [customers and professional contacts] will want to pass on to their friends, family and colleagues.” This approach, says Macarthy, will “help to attract and keep loyal customers and connections and encourage brand ambassadors to sell your business for you.”
Macarthy also urges businesses to adopt a planned approach to using social media that takes into consideration the need to, among others, decide which social networks are best suited for them, define and assess their goals, perform an audit to help shape their content strategy, speak to their customers in a personable manner and listen with intent, humanize their brand and be emotive, build relationships and provide value, and consistently post high quality content.
2. Socialnomics: How Social Media Transforms the Way We Live and Do Business
Another gem from Erik Qualman, it is an essential book for any business owner and entrepreneurs who want to understand the implications of social media on our daily lives as well as how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Qualman helps you understand the digital environment and offers insightful ideas on how others have leveraged social media to their advantage and how these principles could be applied directly for your business.
3. The Art of Social Media: Power Tips for Power Users, by Guy Kawasaki and Peg Fitzpatrick
Kawasaki, chief evangelist of the online design service Canva, teams up with social media strategist Fitzpatrick in creating a manual that takes the reader from the basics of becoming more visible on the internet to the next level.
According to the authors, the book aims “to enable you to rock social media. We assume that you are familiar with the basics and that you want to use social media for business, either for yourself or for an organization.”
The purpose behind all social media marketing, they add, is to make money, and to achieve that, marketers must find out the kind of people they need to attract and what these people really want to read. What they want to read, according to the two, is “probably different from what you want them to read.”
Kawasaki and Fitzpatrick further argue that no one really understands how to effectively use social media, and the best one can do is understand how the various social media tools work, apply some common sense and keep learning.
These are just some of the most interesting books that will help you navigate through the almost daunting digital media world and how to best utilize these tools for your business advantage.
from Darlene Milligan http://ift.tt/1K8U4Nz via transformational marketing
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