Marketing emails are the modern equivalent of a good, old-fashioned flyer. Creating a marketing email means you can send hundreds of flyers to targeted recipients at the click of a button in the hope that some of them click on the links and buy the product. It is a low cost method of drumming up business and generating buzz, but if you haven’t quite cracked the art of writing a killer marketing email, your success rate won’t be all that good and your emails will probably be deleted instead of read.
Photo by Stuart Miles at freedigitalphotos.net
So if you are looking to expand your customer base, here are a few tips to help you compose marketing emails that really work.
Be Polite
First of all, before you start thinking of creative new ways to sell your products or services, remember that politeness is the key to success. You need to be careful about who you target with marketing emails. Generally speaking, people don’t appreciate unsolicited emails so make sure your recipients have signed up to receive emails from your company.
The aim of the game is to be added to the recipients contact list so that your email never ends up in their SPAM folder, or worse still, blocked by their ISP. Make it easy for the recipient to do this by including instructions at the top of your first email.
Memorable Emails
There is nothing wrong with plain. Bland food is unlikely to upset a delicate stomach and plain garments are perfect for the workplace. Plain marketing emails, however, are rarely successful, so to attract a readers’ attention, you need to ramp it up a little.
Interesting images and graphics catch the eye and encourage people to read the body of the email. Responsive email designs look great on all devices, especially the smaller screens of smartphones and mini tablets. And the more attractive a marketing email is, the more likely it is to generate a positive response.
Mix It Up
The type of content you include in marketing email will depend on what you are selling, but it is a good idea to mix up text and graphics. You should also keep it concise and straight to the point. Nobody has time to read long emails these days, so don’t put your call to action right at the bottom of a long, rambling message.
Avoid Sell, Sell, Sell
If the only emails you send out are sales messages, your email list will soon get fed up. It is important to mix up hard sell emails with interesting non-sales content. Auto-responders are useful in this regard. They allow you to schedule content over the course of a few months so you can send out regular newsletters and build up a relationship with your clients. That way, when the time comes to let them know about a new product, they will be more receptive.
If you need inspiration, check out marketing emails in your inbox and see which ones grab your attention, and then incorporate the best bits in your business’s marketing email designs.
from Darlene Milligan http://ift.tt/1DMJ8UA via transformational marketing
from Tumblr http://ift.tt/1L9oqOp
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