Pinterest is one of the best sites for generating new leads for your company site. There are currently more than 72 million Pinterest users in the world, and with the right content, you can gain the attention of many of them. However, if you’re like many business owners, Pinterest is a little more difficult to understand. There is a lot less direct social interaction with users, and the type of content you post seems to be more specific.
To make the most of Pinterest, you’ll need to create compelling images. Once you’ve mastered this concept, your images will help to increase traffic, get you more pins, and dramatically boost your brand image on Pinterest. Use these tips to get you started as you work to master this specific network.
1. Cover Images Should Be Insightful
As your audience scrolls through Pinterest, they will see image after image, and if the image doesn’t look great, they’ll scroll right by. Pinterest users click on images because they are attractive, useful, or provide some kind of insightful value to the consumer.
Venngage, content creation specialists, took a look at 200 of the best performing infographics, and determined that “one of the most important aspects of any content is the reaction it garners from its audience.” Keep that in mind as you work to develop an infographic that your target audience will pin again and again.
2. Blend Images and Text
Though your Pinterest strategy should mostly include images, there needs to be a nice blend of text. Content with too much text and too few visuals won’t create many leads. If you scroll through Pinterest’s most popular content, you’ll notice that blog posts are coupled with vivid imagery.
One of the best ways to blend image and text is through infographics. Infographics are some of the most lucrative content shared on Pinterest for their usefulness and eye-grabbing quality. Venngage recommends keeping them extremely simple, yet unique and useful to fit in with the hundreds of other infographics that have been pinned hundreds of times.
3. Choose a Popular Topic
Every social media platform has its most popular topics, and for Pinterest, that’s travel, food, and marketing, according to Venngage. The topic you choose matters especially on Pinterest, since the newsfeed is created to reflect what people are searching for. This doesn’t mean that every Pinterest post should reflect these three categories, but it helps to boost brand awareness and social signals if you make them some of your main points.
4. Brand the Image
Your images should direct the viewer back to your company in some way. The best way to do that is to leave your company name or logo on each of the pins to create brand awareness. According to a blog post from Yahoo! Small Business Advisor, “Pinterest users engage with brands more on Pinterest than on other social media platforms and serve as content creators for the brand through the repin feature.” You’ll want to maximize on that statistic by including your logo and a call to action on every post.
5. Cross-Promote
Posting content on Pinterest is generally most effective when you cross-promote through other social platforms. A lot of Pinterest users rely on the network to pin websites, products, and content that they see elsewhere. By promoting your content on Facebook and Twitter as well as Pinterest, you can target that audience and promote social interaction on multiple platforms.
Pinterest is a pretty unique social network, but that’s what makes it so effective for sharing content. If you can learn to master the ins and outs of this network, your content will be well on its way to a much wider audience reach and an increase in lead generation.
from Darlene Milligan http://ift.tt/1MnY0f9 via transformational marketing
from Tumblr http://ift.tt/1PlOdUY
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