Local and national associations across the country are turning to social media to promote their brands and for good reason.
Not only does being socially savvy help build a noticeable online presence, it’s also a great way to connect with an ever-growing audience.
Here are just a few ways associations like yours can go the social media route when it comes to brand promotion:
Top Associations on Social Media
Social media is one of the best ways associations can promote their brands and spread the word about their causes.
That’s why some of the largest associations in the country are turning to sites like Facebook, Twitter, and Instragram to increase brand awareness.
Among them:
• American Wind Energy Association – With more than 77,000 likes on Facebook and 48,000 followers in Twitter, the AWEA has a strong social following. This association uses its social influence to spread the word about wind technology and the importance of renewable energy.
• American Public Health Association – With just over 60,000 Facebook likes and a whopping 419,000 Twitter followers, the APHA is taking on new social initiatives every day. The association’s main social purpose: sharing information about public health and important healthcare topics.
• National Restaurant Association – With 30,000 likes on Facebook and 31,000 followers on Twitter, the National Restaurant Association is spreading the word about the restaurant industry one social dish at a time. By keeping followers and restaurants owners alike updated on restaurant and food safety trends; this non-profit association is using its social channels to promote restaurant education.
Now that you have a better idea of how associations are using social media, here are a few ways your association can jump on the social bandwagon:
Research the Competition
If your association is new to social media, then it’s wise to do a little research on social competitors.
The article “Impact Study: Is Your Association Using Social Media The Right Way?” mentions the fact that not all associations on social media are reaching the same number of followers.
Before your association gets social, take a look at other associations both in and outside of your industry.
How many followers and likes do they have? What kind of content do they post? How active are they?
By taking social cues from top performers, you’ll have a great starting point for building your own social presence.
Target the Right Audience
With social media, your association can effectively target social audiences using geo-targeting.
Whether you want to connect with followers based on their location, gender, age, or any number of other characteristics, both Facebook and Twitter feature geo-targeting tools that allow you to do just that.
Promote Your Cause
The main reason associations turn to social media is to promote their causes.
Sure, brand recognition definitely plays a big part in the social outreach equation, but social media is also the perfect platform for sharing.
You can share news about your association, post pictures of association events, and keep followers updated on everything your association represents. This makes social media a great outreach tool as well as a great educational tool.
If your association is ready to increase its online presence and better promote its brand, then let social media help.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
from Darlene Milligan http://ift.tt/1eH4pmu via Transformational marketing
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