Meerkat and Periscope Making Headway

Along with all the other apps and tools for social networking and marketing, you may be hearing a lot about Meerkat and Periscope lately.

Though Meerkat has been around a touch longer, both are used for live video streaming, from anywhere to anywhere, and are a window into someone else’s world.

They are similar, but have a few subtle differences and either may be a great social networking tool for your small business.

The Eyes Have It

As the following article looks at, all eyes are on Meerkat and Periscope recently.

This is due to:

1. Live streaming apps are hot – They are easy to use and all you need is the app and your phone. Meerkat and Periscope don’t have time limits like other apps (think Vine) and don’t use up your phone’s memory because the video isn’t saved. Whether you’re streaming your customer’s puppies’ play day or the creation of your new cupcake flavor, it’s easy to use;
2. They are engaging – Users can engage. With Meerkat and Periscope, users can comment and like the feed; they can ask questions, so there is the engagement factor. People feel like they are with you and part of whatever it may be that you are streaming;
3. Periscope viewers can watch replays – For 24 hours, those viewing Periscope can watch replays. Periscope also has no time delay; it truly is live. Meerkat does have a 30-second delay;
4. They are both easy to use, but don’t always scream “professionalism.” Because these apps are amateur, they can look amateur. That’s not a bad thing, though. There may be a time where you need a more professional look to something, but for a day to day or for an engaging social networking tool, either of these apps can be your friend. Be prepared for some shakes and bumps in your video. The ease and cost effectiveness may just override this, though;
5. Periscope and Twitter – Periscope is related to your Twitter account, so you don’t have to work on gaining on new followers. You already have them.

Be Creative with Customers

Your customers will enjoy spending “time” with you, especially if you are in the creative business.

People love that insider’s view and certainly one they can comment on and be part of.

You don’t have much to lose by using these new apps.

Have fun with them and remember this may not be for every purpose, especially your more professional marketing endeavors, but give live streaming a try.

Photo credit: Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net

from Darlene Milligan http://ift.tt/1N4Xf7r via transformational marketing
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