Facebook is for grandparents, Twitter is awesome but nowhere near as widely used, and Instagram is nothing but pictures of food and attractive unusually toned people at the gym.
Which brings us to Snapchat which is the by far the “hottest” social media site especially in the coveted 18-25 demographic of tastemakers.
For those that don’t know Snapchat allows you to take pictures or videos and send them to one person or to your entire list of contacts. The videos or pictures will then self delete in 10 seconds or so. These pictures or videos can also be threaded together into a story which will remain visible for up to 24 hours.
So how can we use this fascinating and super popular technology for business?
Here’s 3 EASY ways.
1. Use Snapchat to keep in touch with clients and prospects. Snapchat allows you to import all of your contacts from your phone, and asks if they want to follow you back. If they do they will be able to see anything you post. Just last week I had a client who runs a small pet grooming business upload before and after photos of a few animals who came in for grooming. In just under an hour she received over 15 calls looking to make appointments and booked over $1000 in grooming services. You can use Snapchat to demonstrate products, show a new location or even just to do some good old fashioned personality based marketing. All of which is sent directly into your prospects phones.
2. Use Snapcash to make sales. SnapCash is a new joint venture between Snapchat and Paypal which allows you to send or receive money on Snapchat. Going back to the Dog grooming example, I had my client Miranda sign up for Snapcash and when she received Snap Messages back of owners with their dogs asking questions she was able to take deposits to confirm appointments without her new clients ever having to leave the app.
3. Use Snapchat to tell stories, and build intrigue. You may have heard the story of Shahrazad the story teller’s daughter in the Arabian Nights mythos. The legend has it that a king had been betrayed by his Queen so he decided to kill every woman he slept with. Then he met Shahrazad who every night would tell the King a story so fascinating that he lets her live night after night to tell it. You can tap into the exact same fascination with your own intriguing to be continued style stories on Snapchat.
One of the things I’m working with Miranda on right now, is to create a full 3-4 minute story showing the entire grooming process. The great thing about the stories feature is that it allows you to send all of the videos or photos in real time. This is amazing, because it allows us to build anticipation and get the potential customer to keep checking back for the next installment to see what happens next. Not unlike the King with Shahrazad. Compelling stories and interesting content will turn into more buzz, social media metrics and ultimately sales!
To re-cap if you want to be on the cutting edge of social media right now, you need to be on Snapchat.
The 3 best ways to use Snapchat in your business are keeping connected with clients and prospects, use Snapcash to make sales on the app, and use the story feature to build intrigue and anticipation so that your contacts cannot wait to see what happens next!
If you use these 3 easy techniques you will start to see amazing results!
Best,
JL
from Darlene Milligan http://ift.tt/1Ju52Is via transformational marketing
from Tumblr http://ift.tt/1LzJTDa
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