Rent More Tenants with Social Media

As a property manager, it’s your job to not only keep current tenants informed on their community, but also attract new tenants to your properties.

This is exactly where social media comes into play.

Here are just a few ways you can use social media to effectively manage your properties and keep tenants informed:

Increase Tenant Outreach

One of the best ways to increase outreach with both current and potential tenants in your community is by adopting a social media plan.

Whether you want to use Facebook, Twitter, Instagram, Google+, or all of the above, social media is a great way to stay connected to your tenants.

More and more property managers are creating Facebook business pages in order to stay connected to an ever-growing social audience.

Likewise, managers are also increasing their social presence by tweeting community information on Twitter and sharing property photos on Instagram.

In addition, in order to attract new tenants, property managers just like you are using the Google+ Hangouts feature to host online virtual tours of their properties. With social media, the tenant outreach possibilities are endless.

Post Updates and Upcoming Events

Social media is also an effective way to share news and upcoming events about your community with tenants.

You can use both Twitter and the instant messenger feature on Facebook to inform tenants about upcoming property improvements and maintenance work.

Likewise, you can create a Facebook event to inform tenants about upcoming holiday cookouts, garage sales, or community meetings.

As the following article looks at, with updates and event posts, you can relax with residents this Labor Day, thanks to social media.

In addition to Labor Day and other holiday events, you can also share holiday property management hours and maintenance schedules. No matter what kind of information you want to share, social media makes it easy to spread the word about your community.

Promote Your Community to Potential Tenants

One of the most important goals as a property manager is to keep a low vacancy rate by continuously bringing in new tenants. With social media, you can promote your property to a massive online audience.

For example, you can take advantage of local awareness ads on Facebook, which allow you to market your properties to social audiences in your area.

Likewise, you can encourage your current tenants to share your community Facebook page with their friends and family.

Because a picture says a thousand words, you can also share images of your immaculate property on Instargam.

By posting engaging, unique photos of your property on Instagram, you’ll increase your social presence and attract more tenants as a result.

Answer Questions and Monitor Comments

Managing a property, whether it’s an apartment complex or condos, can result in handling tons of questions from tenants. Fortunately, you can use Facebook, Twitter, Google+, and other social sites to receive and answer questions about the community you manage.

By paying attention to and answering social questions in a timely manner, you can treat your social accounts like real-time FAQ pages.

In addition, you can also monitor the comment sections of your social accounts to see what tenants are saying about your community. Just make sure you respond to all comments – especially if they’re negative.

If you’re ready to take your property management practices to new heights, then it’s time to take advantage of social media.

Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net

from Darlene Milligan http://ift.tt/1Ig4AfM via transformational marketing
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