Twitter has become one of the most popular social media platforms used by celebrities, friends, musicians, politicians, entrepreneur, big brands, and small businesses. It has already grown to 316 million monthly active users with over 500 million tweets sent per day. The 140 character limited social platform gives users the power to share ideas quickly through the World Wide Web.
However, whether you’re a novice on Twitter or recently signed up for an account, there are mistakes you should avoid making on the platform. If you’re looking to build a brand for yourself or your business, it’s important to use Twitter appropriately. You want to avoid the possibility of having your account banned, blocked, or reported from other users. Are you making any of the following Twitter mistakes?
Tweeting Inconsistently
Consistency is extremely important when it comes to Twitter. If you want to stay above the crowd on your followers’ feed, you need to post several times a day, especially when Twitter moves at a really quick pace.
If you’re only tweeting when you feel there is a relevant article to share, then you might be missing out on opportunities to connect with others. In fact, many people on Twitter prefer to connect with individuals who are active on Twitter. They want to be able to receive the latest news, relevant articles, useful resources, and latest trends from the businesses and influencers they follow.
If you’re not consistently tweeting and keeping your twitter populated, your followers may choose to unfollow you.
Spamming Your Own Content
People tend to turn away when tweets are too self-promoting. You want to avoid stuffing your Twitter with content solely from your own business or website.
There’s a 70-20-10 rule for Facebook, but it doesn’t mean it shouldn’t apply to Twitter as well. It would be best to post 1-2 links from your own blog or website each day. Then, schedule 2-3 links that are from other sources. This will give your twitter profile more variety.
Consider tweeting 2-5 times a day and have a variety of different content to share. There are lots of great content curation tools that you can use to find related news, trends, and helpful resources related to your industry. It makes it easier for you to find worthy and high-quality content that you can share with your followers.
Tweeting Your Posts From Other Social Accounts
Facebook allows you to decide whether you want to share updates with your Twitter followers. Similarly, when you post a new picture on Instagram, you are able to tweet a status update of your Instagram post.
This may seem like a great idea, however, those following you on Twitter may not be the same fans on Facebook, and your Instagram followers are probably not the same group of individuals following you on Twitter.
In fact, when you automatically allow Twitter to tweet your Instagram post, the picture is not directly posted or uploaded to Twitter. The Instagram photo appears as a link that directs your Twitter followers to your Instagram profile. In addition, with the 140 letter restriction for Instagram, parts of your Instagram post update will be cut to accumulate for the link. Take a look at the two examples below.
Although it can be convenient to automatically tweet your Instagram posts, but it takes users away from Twitter. Keep in mind that not everyone has an Instagram account to follow you either.
Buying Twitter Followers and Retweets
Okay, we all know that this is a big red flag for social media marketing. Still, there are hundreds and thousands of accounts on Twitter that attract users to buy followers and retweets. It can seem very suspicious when your follower count fluctuates a lot.
Often times, these bought followers are fake accounts that remain inactive for months. Eventually, they get deleted and unfollow your account. In fact, the accounts that are following you do not have a real profile. It’s very obvious to spot the real accounts from the fake.
Avoid 0buying fake followers at all cost because it affects the genuinely of your own account.
Following Anyone and Everyone
When you’re first starting out on Twitter, you may feel the need to follow back everyone who follows you. However, you want to keep your followers limited to the individuals you want to connect with and are related to your industry and business.
When you follow too many people, your Twitter feed will have too many tweets of other individuals that aren’t related to your industry. This will make it difficult for you to stay up-to-date with relevant information from influencers in your industry. It will also cause you to miss out on opportunities to connect with other entrepreneurs and prospects as well.
In addition, many of the fake follower accounts tend to follow a lot of other people to make their profile seem legitimate.
So, make sure you review the account before following them back. Follow individuals that you want and believe will provide valuable information for you.
Not Acknowledging Your Fans
When you’re tweeting, you’re hoping to interact with your followers. You want to get noticed and have someone reply to it.
Yet, sometimes when we get the comments and replies that we want, we fail to acknowledge them.
Interacting with your fans is extremely important, so make sure you either thank them for their retweets or just favourite it. It’s a simple gesture to show that you notice them.
Making It Too Personal
Finally, avoid using Twitter as your personal journal or diary.
There should definitely be a fine line between having a human touch for your Twitter profile and disclosing too much information.
In the past, many people have used Twitter as a way to share what they were doing during the day, the events they encounter, or things they were unhappy about – like a digital diary.
Sometimes, your personal opinion can reflect negatively in others’ eyes. Especially when you’re building a professional image for your Twitter profile, you want to avoid sharing content that isn’t relevant and too personal.
However, don’t avoid tweeting about your personal life entirely. People still want to see that human side of your business or make connections with your personal life. Your social profiles are like your resume online and they reflect who you are. Influencers, businesses, and entrepreneurs from the other side of the world don’t know who you are. One of the only ways to get to know you more is through Twitter.
So, think twice before you tweet something!
from Darlene Milligan http://ift.tt/1II4MWQ via transformational marketing
from Tumblr http://ift.tt/1WgwTp6
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