B2B or business to business means a situation when one business is performing a commercial transaction with the other. It is as simple as that. You might have known this already. But you might not know what is landing page? A landing page is the destination page at which you arrive when you click on a link from the results of a search engine. Landing pages are important from the point of view of generating business. A business looking for a commercial transaction on a search engine will most probably convert leads (not sales) only when it lands to an effective destination page. If you are a B2B vendor, you must know these 11 clever tricks for creating really effective landing pages.
1. A single main message
A landing page should focus on a single message that is your goal. The remaining conversation should revolve around that goal only. You should be clear when writing the content on a landing page. For example, if you want to offer a free trial of your product, then you can also present a case study of a client already satisfied by your product. It will complement your free trial. But, if you give a link to a downloadable useful data, it may distract the website visitor from the offer of free trial.
2. Relevant content
Your business to business web design should be relevant to the content the visitor was looking for. If it is not relevant to the search, the visitor is anyhow not going to stay on your webpage.
3. Educate the prospective B2B
You should design the landing page in a way that the message is conveyed that you not want to close the sale right now. You should focus on educating your prospective B2B client. Provide the right information at this phase. Do not push the B2B prospect to talk to you.
4. Ask for permission to send mails
Do not intervene in the personal space of the B2B prospect. Ask for their permission to interact further. Respect their privacy if they do not want any emails from you yet.
5. Use bulleted format
Try to use paragraph breaks, bullet points, etc. when your landing page contains a lot of data. Such formatting features catch the attention of the visitor and keep him engaged for a longer period of time.
6. Do not ask them to contact you
Do not impose it on the B2B prospect to call you. Instead, you can ask them to leave their number and preferred time so that you can make a call to them.
7. Do not advertise aggressively
Aggressive advertisement pulls the visitor away from the website. Advertise in limit. Do not be pushy. The visitor has landed on your webpage because he was looking for something that you were offering. Advertisements may force him to leave.
8. Call to action
If you are offering an interesting free product, you can provide a CTA or clear to action button. It means that you can ask them to take an action by using great words like “subscribe”, “enjoy” or “get”. By doing this, you can also judge the success of your landing page.
9. Trust seals
It means that you can procure the approval of a third party which is credible to ensure the trust of the user in your webpage.
10. Testimonial quotes
You can your satisfied clients to write positive testimonials for you. You can also give them goodies for the favor done.
11. Transparency about your privacy policy
If you are clear about privacy policy with your B2B prospects, you can increase your chances of converting your leads. Being transparent increases the faith of prospects.
from Darlene Milligan http://ift.tt/1RDSIuJ via transformational marketing
from Tumblr http://ift.tt/1P2oKmA
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