Any admin of a Facebook page is aware of the basic metrics which Facebook allows individuals to see regarding visits, likes, rank, and other page performance data. But compared to more powerful tools, Facebook Insights falls pretty short in terms of giving useful data trends. That’s not to say that Facebook Insights isn’t without perks! For one, it’s free, and for novice users who don’t need detailed data, it can accomplish the job just fine. It also provides raw data, which can be imported into other programs.
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The cons? Facebook Insights doesn’t do anything to generate actual reports, and for those who want to be able to segment data into reports on progress, it can be a headache. It also provides limited analysis of data, and has a very poor support system. Help articles are vague and poorly written, and many common terms are often misinterpreted. Facebook Insights, unlike many other programs, also can’t compare progress of pages, apps, or other resources which use Open Graph data side by side. And there’s absolutely no way to compare to competitor data.
Agorapulse
Agorapulse is one of the top social media analytics programs, and managers, and allows users to integrate all their social media accounts… not just Facebook. Its complex algorithms help to provide metrics not just on the pages themselves, but also the users and visitors to them. This helps firms identify active visitors, potential social influencers, and allows multiple users in a firm to access different aspects of management and data. But specifically for Facebook, you get both page and timeline analytics overviews, and can easily compare the data and performance of one page against several others. It’s not free, unfortunately; at the lowest level, one can expect to pay about $30 per month. At higher levels, though, and for major firms, this tool will set you back far more, often making it a choice between paying a big lump sum and doing all the work… or hire a Social Media Management firm.
BlitzMetrics
A strong runner up to Agorapulse, BlitzMetrics operates in much the same manner: it allows individuals to integrate all their social media accounts, even Youtube and Instagram (two social media outlets which many aggregators don’t service) and its data analysis blows Facebook Insights out of the water. It provides detailed reports and summaries for any time period a user selects, and has a half-dozen different graph presets to change the display of information for easy use. Best of all, it provides demographic reports about those who interact with pages.. and those who talk about the brand by age, gender, interests, and other categories. Prices range from $30 a month to thousands.
Komfo
Komfo is another full social marketing suite, which provides a host of apps just for Facebook, and partners with more than a hundred of the leading social media networks. So, no matter what social network you’re on, you can integrate it with Komfo. Komfo allows its users to see performance data not just on pages and groups, but also for Facebook posts, and provides a metric by which you can rate the quality of posts provided. It also has a steller ROI calculation, an influencer leaderboard, and gives summaries of fan activity so that you can see in real-time what your brand’s followers are interested in. Komfo has a proprietary system by which it also shows and rates competitor data, allowing you to see how well you rank in your industry.
PostAcumen
PostAcumen doesn’t provide the great suite of features found in some of the social media data aggregators found above, but they do corner an interesting and essential part of the market. They have a real-time Facebook activity viewer, and have a proprietary popularity rating mechanism for photos. They also provide deeply detailed competition analysis pages, which can provide vital clues on content types, times, and other metrics for social media marketers to capitalize on. Unfortunately, PostAcumen is expensive, costing $120 a month for the lowest tier of service.
from Darlene Milligan http://ift.tt/1XooPlR via transformational marketing
from Tumblr http://ift.tt/1KtSEIz
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