While social media is an integral part of any marketing campaign, you might want to know about the advantage of a SMART social media campaign. Gaining fans, retweets, and Facebook shares isn’t exactly the GOAL of a campaign, but the means to reach the goal. What then is the goal of a social media campaign? In smart social media campaigns the major goal is to touch the hearts of the target audience. It is important to invoke some type of emotional bond between the fans and the brand. Besides this, many other things can be brought to the table when using smart social media campaigns. We will now focus on the main advantages that you have to consider.
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It can bring down your overall marketing costs
Social media is basically free. Yes, you would need to pay social media companies for their active involvement, but it’s much cheaper than traditional sources of marketing such as TV and radio ads. Tweeting something doesn’t cost money. Social media is inexpensive and brings down the overall cost of your marketing efforts.
It connects with the audience
Smart social media often focuses on a connection that is established with the audience. It is important to highlight that the brand cares for the audience. Social media is an open platform where anyone can get in touch with your brand. All the communication is in open and there is a lot of transparency. This makes social the best platform to connect with people. Managers hear them out – their feedback, ideas, and concerns – and provide a human touch to campaigns.
It helps the organic search
With the recent Google updates (such as the Google-Twitter deal), more social media posts will show up when people try to find your brand online. If you’re active on Twitter, your tweets will show up in the Google search results, leading people to your social media pages. Make sure you hire a social media agency that is updated with the latest trends so that they can offer you the maximum advantage.
It is easier and faster
Every marketer wants their content to reach the audience in the shortest possible time. With social media, it’s as fast as it can get. You just have to post your content on the platform, and that’s it. Although it will take time to build an audience, as this happens it will work for you, liking and sharing content with others. And for that, you need to make sure that your content is relevant and interesting to your audience. This is the trickiest part and your social media company can help you out here.
It increases brand awareness and generates leads
These are the two advantages that no business can ignore. You need more people to be aware of your brand. This can be done by connecting with the audience and letting them know that you care. Smart internet marketers add a humane touch to the brand. That helps in generating leads. Brand awareness is generated through many different strategies but there is no way to deny the fact that social media helps.
from Darlene Milligan http://ift.tt/1LmbIwe via transformational marketing
from Tumblr http://ift.tt/1LDOKyH
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