Whether your brand is solely Ecommerce, or Ecommerce is just one aspect of it, you’ve got to promote it.
One of the best and fun, most effective and budget friendly marketing strategies to use these days is social media.
Whatever it is that you do or sell, social media can help you out. You just have to do it right.
Pick Your Platform and Strategy
Between all the social media platforms, you can probably find a couple that stand out to you as being the ones that you’ll find the best work to with and those that bring you more business. Then figure out what strategy will work best and you’ll enjoy doing.
As the following article looks at, take a look at what some businesses are doing with their eCommercePlatform to promote their brand:
• A great example of a company that has a strong brick and mortar presence but is pulling in virtual customers is Sephora. With “Fan Friday” specials on Facebook, social media fans can reap the benefits of discounts and specials. Many other companies are doing the same by promoting on Facebook or other platforms so their followers and fans can see what’s going on and get extra benefits. It brings a bit of a personal feeling.
• Some companies that are solely Ecommerce are doing great things with social media, as well. Contests are huge and bring in tons of customers. For instance, Om Nom Nom Cookies has run selfie contests. This is huge with Ecommerce businesses, and it’s where contestants post pictures of themselves with the brand, in this instance, a cookie. Winners can be picked at random, but it’s a great, fun way to gain followers and customers. Another way to promote a photo contest is to have your followers vote. Not only will this engage them even more, but you’ve got the potential to go viral depending on how invested your contestants are. You may be amazed at how many more followers (hence customers) this brings you.
• Other companies, like Ikea, ask followers to post how they are using their merchandise. Even if it just gets a customer a retweet or a share, it’s fun for everyone and followers can see what real people are doing. Excellent form of marketing – and it’s free!
• Join with others and promote them. If you have a community of Ecommerce businesses that you are involved in – promote each other. Say you own a jewelry business and your friend has a cupcake store – promote each other through contests, giveaways and fun photos. After all, who doesn’t love cupcakes and jewelry together? The more you do for others, well, the more they’ll do for you.
One of the best components about Ecommerce and social media is that you can have a lot of fun with it.
You don’t have to rely on stuffy marketing campaigns.
Instead, be creative, engaging, and supportive and the customers will flock to you.
Photo credit: BigStockPhoto.com
from Darlene Milligan http://ift.tt/20g285O via transformational marketing
from Tumblr http://ift.tt/1XGg8DA
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