In more ways than one mobile apps changed the way small businesses conceive and run their business operation. It is no longer just mobile CRM or productivity apps or social media apps, mobile is increasingly becoming one window access point to customers of varied geographic locations. Mobile apps are offering the businesses a bevy of smart tools to calculate, monitor business proceedings and improve business dynamics. But that is just half of the story. Mobile apps became more important for businesses because of their potential in enhancing customer interaction and engagement.
Thanks to smartphones and mobile apps people now want things at their fingertips and if your business is not available at the fingertips of your customers, you are likely to lose grounds to the competitors who have already adapted to this mobile reality. But even making your business available on fingertips is not enough. With increasing number of businesses having their mobile presence, it is important to roll out apps that stand out among the crowd.
Unlike the first generation mobile apps, developing a mobile app became extremely affordable now as market for business apps expanded and increased at huge proportion. With the latest development technologies and device capabilities developing feature rich mobile apps became easier and affordable than ever before. Let us have a look at the 8 ways mobile apps can spearhead business growth.
1 Mobile apps fueling growth in digital time spent by users
Digital time spent by average consumers is increasing at a rocket speed and much of this growth in digital usage is happening thanks to mobile apps. While browsing rate for mobile websites is also increasing at a rapid pace, until now mobile apps clearly holds the most dominating position as far as digital interaction of users are concerned. Business apps and ecommerce apps enjoy far higher repeated users and consistent traffic performance compared to most other app niches. With the persistent focus on enterprise and business apps, they are going to be at the driver’s seat to propel growth for mobile apps.
- A 2014 study conducted by Business Intelligence found that time spent on mobile apps grown more than 50% in just a year.
- According to the same study, average US citizen spends 34 hours per month using mobile apps which is more than an hour daily.
2 Reaching more customers
A typical brick and mortar store at the corner of the road can now sell its goods to customers across the globe and no longer common web maneuvers like SEO are not required. Just by creating a unique mobile app and marketing it successfully your business and products can be discovered by people of far countries. With a business app you can cater your existing customers better as well. While everyone prefers things on their fingertips serving your offerings over the mobile you can help customers transact more and in times when they really need it.
- Giving them opportunity to transact at any given time from anywhere your business becomes more accessible.
- With business focused mobile app you can add value to the experience of local customers and expand customer base to remote areas.
- With latest range of localization tracking technologies like Geofencing, beacon etc. now you can keep tap on customer movement and send them contextual notifications with promotional offers.
3 Increasing customer engagement
Unlike a business website which mainly depends on the organic traffic to engage customers a mobile app is bound to make a conscious choice on the part of customers as they decide to download and install the app. Unlike browser or search engine based access to websites a native mobile app taking the device screen get instant involvement and attention.
- Mobile apps are literally accessible with a fingertip just anytime anywhere.
- Native mobile apps by making use of local device features engage users more than other impartial digital avenues.
- Unlike other digital avenues like web native mobile apps offer a more contextual experience because of app user analytics and localization technologies. According to user preference and location based data an app can send notification messages and make users engaged from time to time.
4 Boost website traffic
By having your own business app for the customers you can simultaneously boost traffic for your website as well. A mobile app will let you send push messages to the users with your website links and with your social page activities. A native app staying on the device screen constantly creates more interactions and you have more scopes to guide your users to your web and social pages.
- A native app basically serves as the important doorway for larger digital strategy that comprises both business websites and social pages. Working in unison all of these digital avenues will have positive effect on each other.
- Your business website while marketing your new app, social marketing and targeting search engine traffic will garner more user interest for all digital avenues, native app, social pages and business website.
5 Create brand awareness
With the business app the brand name and business logo will reach larger audience. Taking the screen spot your brand and logo will be in the forefront of user memory creating far higher chances of immersion.
- Studies on brand awareness created by mobile apps found that 61% of app users have a better opinion and estimation about a business or brand with a native mobile app. Mobile app let your business stand out from the crowd.
- The continuous screen presence of mobile apps naturally creates a better brand impression.
- By offering a mobile app you provide your existing customers and peers more ways to share your brand name and business offerings.
6 Improve customer service
Responsive and agile customer service is the gold standard for any customer focused business. Through customer service only a business can successfully address issues and retain customers. Now mobile app besides playing a direct growth pushing role for business can be handy to address customer issues and create satisfactory customer experience. Mobile app can offer customers round the clock window to put forward their queries and issues.
- A mobile app can let the customers easily complaint, raise issues, report faults or put queries.
- Mobile app can further add satisfaction to the customers by offering constant mode of transaction, learning and interaction.
7 Achieving better ROI
A mobile app let the business keep in touch with customers for round the clock and all round the year. Whether booking a ticket, buying a gift, ordering a book or subscribe a service, all can be done on the mobile screen with a few finger taps within a mobile app. Moreover, mobile app typically replaces the need for physical stores and investment related to it. Just with a single successful app you can garner far higher revenue. Moreover, your users will also like shopping or transacting on the screen rather than visiting the business place.
- A mobile app evades the cost overhead of business stores while reaching wider audience.
- A mobile app facilitates transaction round the clock and round the year.
- With latest mobile payment, geometric identity, etc. mobile transaction became easier and safer than ever.
8 Business analytics to engage workforce
These days, enterprise apps are particularly popular for engaging employees in a more effective manner and getting the best from their workplace hours. Mobile app used in workplaces can garner more collaborative feedback and real time business intelligence that can optimize business process and customer service.
- Mobile app can engage workforce in a more intuitive manner.
- More collaborative feedback and insights can be developed in working with a business app.
- With mobile app in workplace employee engagement and creative ideas can be developed to the advantage of the business.
While all the growth propelling advantages of business apps are already established, how far the app can offer you business edge in and outside the workplace depends on how the app can address the core business potential.
from Darlene Milligan http://ift.tt/1FZphT8 via transformational marketing
from Tumblr http://ift.tt/1FUH8Lb
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