Small business owners often find themselves trying to advertise on a small budget. And whilst SEO is often portrayed as the best form of marketing in the long term, PPC can drastically help to improve a brand’s presence in a very short space of time. If you are a small business owner working to a small budget, keep reading for some easy PPC tips that should help you to achieve an increase in conversions.
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Use Different Networks Based on Your Campaign
When managing a PPC campaign for the first time, you would be forgiven for believing that advertising on all of Google’s networks is the best plan – after all, that’s what Google wants you to think. However, whilst this will give your advert a large number of impressions, most of the people who see your ad won’t be interested in what you are selling. A better idea is to use separate campaigns to advertise separately on each of Google’s networks. You can then find out which network works best for you and change your campaign accordingly.
Utilize Negative Keywords
In order to save money on your PPC campaigns you want to avoid advertising to people who are uninterested in your product. One way to do this is to utilize negative keywords. For example, let’s say that you run an e-commerce store selling computer game downloads. If you purely sell games, you won’t want people arriving on your site looking for free downloads. So you can use negative keywords to stop people searching for free games from landing on your website and costing you in clicks.
Don’t Advertise Outside of Your Delivery Zone
If you work as an electrician in the Chicago area, you’ll be wasting money by running a PPC campaign that targets the entire United States. Likewise, if you run an e-commerce store and only sell goods to people in your country, you won’t want to run a worldwide campaign. Google AdWords enables you to target specific locations with your campaigns, so make sure that you do this if you don’t want to waste money attracting visitors that you can’t convert into paying customers.
Ask for Help if You Need It
PPC can be an incredibly confusing form of advertising, and unless you know what you are doing, you may end up losing money unintentionally. Remember that there are PPC firms that can help you to create great campaigns, and Google and Microsoft can also be called by phone if you need help troubleshooting a problem. Getting individual, personalized help from someone who understands the ins and outs of the program you are dealing with can save you a lot of time, stress, and money in the long term.
By following the tips above, you should not only save money, but also see your conversion rate increase. Remember, it’s not all about how many impressions your ad receives, it’s more important to showcase your ads to the people who are most likely to convert into paying customers.
from Darlene Milligan http://ift.tt/1MaONBf via transformational marketing
from Tumblr http://ift.tt/1k09jxO
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