A website is something all businesses need, whether they are the only show in town or a global enterprise with dozens of regional offices. Unfortunately it isn’t enough to just start a website – you need to market it or nobody will know it’s there. This is where social media comes into the fore.
Social networking sites such as Facebook and Twitter are invaluable tools for any savvy marketer. The whole world and his wife use at least one social media platform to talk to friends, check out products and catch up on news. Since Facebook is arguably the biggest social platform on the web, this is a good place to start if you want to promote your business website and attract new customers. So where should you begin?
Create a Facebook Business Page
Once you have decided that your website can really benefit from some Facebook marketing, your next step is to create a Facebook business page. It doesn’t take long to set up a business page on Facebook and you don’t even need a personal account. The process is fairly intuitive, but if you need a helping hand, Facebook will guide you through it every step of the way.
Make an Announcement
The whole point of creating a Facebook page is that you tell everyone and their dog about it. Once your page is up and running, send out an announcement to your email list and post a banner on your website inviting people to check it out. It is also useful to add a link to a Facebook page in your email signature and on business marketing materials. And don’t forget to tell family and friends so they can spread the word.
Direct Traffic to Your Website
The main advantage of creating a Facebook business page is that you can use it to drive traffic back to your main website. Millions of people use Facebook every day, so if you are active on Facebook it can help to direct targeting visitors to useful content on your business website. Setting up an RSS feed from your website’s blog is sensible. This will publish small samples of any blog content you create on Facebook, which should encourage users to visit the page to read further.
Posting the same old content on Facebook every day will soon get old. Images and videos are always popular, but whatever you post, make it relevant to your brand. Link content you create to relevant pages on your website and encourage readers to visit. Talk about special offers you have or new products now available – a lot of people browse Facebook in search of good deals, so help them find one on your website.
Think of your Facebook page as an extra marketing tool. You can use it as much or as little as you like, but for best results, try and spend a reasonable amount of time creating posts and interacting with other users. And don’t forget to be informal, yet professional, at all times.
from Darlene Milligan http://ift.tt/1S9TTTu via transformational marketing
from Tumblr http://ift.tt/1NC8o0M
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