If you’re a hair stylist, then you already know how important customer outreach is to your success.
Fortunately, social media can help you cultivate customer relationships and build a social presence.
Here are just a few ways you can use social media to connect with customers and gain some attention for your hair styling services:
Pictures Say it All
One of the best ways to build a social presence for your hairstyling services is by putting your product in the spotlight.
Since your product is your customers’ hair, make sure you post plenty of hairstyle pictures on photo-friendly social sites like Facebook and Instagram.
To grab even more attention, you can encourage your customers to post their own pictures of your hairstyles.
Before posting any pictures of your customers’ hair, make sure you ask for permission first because not all customers want their picture on social media.
Likewise, make sure you mention the services you provide with each photo you post.
A random hairstyle photo without any details doesn’t give your social audience much information to go by.
Share Hair Care Tips
The best kind of social content is the kind that not only engages readers, but also provides them helpful information. That’s why sharing hair care tips through your social channels is such an effective way to grab attention for your hairstyling services.
There are a number of ways you can share hair care and hair styling tips online.
You can dedicate a weekly Facebook post to sharing hair care advice.
Likewise, the article “Thought Leader Series: How Hair Stylists Can Grow Their Social Followings” mentions the benefits of posting YouTube hairstyling tutorials.
Whichever route you take, make sure you offer something new and different each time you share your hair care tips.
Additionally, if certain hair style tips seem to get more attention than others, consider expanding on that topic with future social posts.
Create a Professional Blog
Sharing hairstyle advice and hair care tips one post at a time is effective, but if you really want to amass a social following, you should start a professional blog.
Blogging is one of the best ways to provide your social followers with continuous information and updates on your hairstyling services.
If you’re an independent hairstylist, you can create a blog that goes along with your existing website and share posts on other social sites.
Similarly, if you work for a salon, ask permission to start a salon blog. Either option will help you grab the attention of the social masses.
Respond to Comments
As your social presence grows, there’s a good chance you’ll begin receiving comments through your social posts and blogs.
To keep your social audiences coming back for more, it’s important to respond to each and every comment you receive.
Whether it’s a question about your hairstyling tutorial or a general comment on one of your hair care advice posts, responding to comments will show your followers that you’re available, involved, and care about what they think.
When it comes to taking your hairstyling services to the next level, take advantage of the social media advice above.
Photo credit: BigStockPhoto.com
from Darlene Milligan http://ift.tt/1NkyULT via transformational marketing
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