October is Breast Cancer Awareness Month, a month long campaign to increase awareness of the disease. In honor of Breast Cancer Awareness Month, take a look at the Top 5 Companies who are doing social the right way when it comes to raising awareness for the campaign.
1. Another Ball of Wax – This candle company is nothing short of amazing when it comes to raising money for breast cancer awareness. The company created a pink grapefruit candle called “I am a Breast Cancer Survivor”. Ten percent of the proceeds will be donated to a breast cancer awareness organization.
Social Presence: So far, the company has promoted heavily on Facebook and Twitter, but that’s not why this is going to be a successful campaign. They engage with their shoppers. There’s nothing more disappointing than a company who refuses to engage on social media.
2. Lokai – Lokai is a bracelet company dedicated to finding a balance in your life while donating to charities. Ten percent of its net profits will be donated to a variety of charities. For the month of October, Lokai created a pink bracelet where $1 of each bracelet sold will go towards breast cancer awareness.
Social Presence: Lokai already has a strong social media presence on multiple platforms, but the strategy used makes this campaign so successful. For breast cancer awareness month, a hashtag of #lokaihero is use when the bracelet is purchased. They also offered a pre-sale promotion so customers can snag the product early. Lokai uses the high engagement to their advantage.
3. LeafFilter Racing – LeafFilter sponsors NASCAR driver Blake Koch. Together they are raising awareness beyond social media. The company painted Koch’s car pink for the Drive for the Cure 300 Miles of Courage race in Charlotte October 9.
Social Presence: Leaf Filter is promoting the initiative heavily on Facebook, Twitter, Instagram and Twitter. In addition to posting pictures, they are engaging on social media with fans and customers.
4. Elite Custom Socks: The sock company taking sock wearing to the next level. Fun colors and comfortable material is only the beginning for this company. Elite created an exclusive sock line specifically for breast cancer awareness. Fifty cents from every sock purchase will be donated to the Susan G. Komen Foundation.
Social Presence: Twitter. Facebook. Instagram. The usual platforms. Elite also has another element: an infographic. Infographics not only help customers engage, but they’re pleasing to the eye.
5. Washington Redskins: This football team with a heavy fan following on social media is selling exclusive Fight On shirts in honor of the upcoming month.
Social Presence: The team showed their spirit on Twitter with multiple selfies and pictures from a photoshoot with team members in the exclusive shirts. The team has also taken to a social media outlet no other company on this list has used: Snapchat. Social media doesn’t get any more engaging than Snapchat.
What do all of these companies have in common aside from raising awareness for Breast Cancer Awareness? Engagement. The more a company engages with their consumers, the better the reputation. Companies need a positive reputation in order to not only sell product, but to establish a relationship with their consumers. To learn more about breast cancer awareness, visit Susan G Komen.
from Darlene Milligan http://ift.tt/1MaguPu via transformational marketing
from Tumblr http://ift.tt/1QWvRtS
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