Are Your Podcasts Social Enough?

No matter your profession, you know the importance of promotion through social media. But what is just as important, is the cross-promotion and hitting up all avenues of social media.

There may be some venues that you haven’t thought of yet, and these can be incorporated to your other forms of social media.

Let’s take a look at podcasts.

Not everyone is aware of the importance and benefit of incorporating podcasts into their marketing strategies. However, podcasts have their own realm of benefits and adding them to your marketing efforts is a smart idea.

The article, “7 Stitcher Podcasts Any Insurance Agent Will Benefit From” shares not only some reasons why podcasts are so important, but some good ones and why they are successful.

And yes these are geared towards insurance agents, but the ideas translate to any profession.

Here are some of the benefits:

• Podcasts show expertise – Whereas a tweet or text message is a great form of marketing for a quick update or call to action, a podcast can offer expert information in a detailed, thorough format on any aspect of your company and field;

• Podcasts promote engagement – When you spend time listening to a podcast, whether in your car or at the gym or cooking dinner, you develop a bond with the podcaster. You can usually subscribe to the podcasts so they can become part of your routine;

• Podcasts provide education – This education becomes threefold because not only does your audience (clients and customers) benefit from it, but so does whoever is doing the podcast and the company itself.;

Incorporating Social Media to Promote Podcasts

To put social media and podcasts together, remember:

• When a new podcast is released, let your SMS and email subscribers know;

• Use other forms, like Twitter and Facebook, to promote podcasts. You can use this platform to promote new podcasts as well as to re- promote one that may be older but currently relevant;

• Upload your podcasts to iTunes;

• Share a visual on Pinterest or Instagram and link it to your podcast.

Consumers and Clients Are on the Go

With as much time as people spend in their cars and other places where the best medium for information is audio, it makes sense to incorporate podcasts to your efforts.

Your clients can listen in the car, at the airport, while working out, running errands, walking the dog – pretty much anytime. Yes, other forms of social media are all important, but so is this audio aspect.

Add it to your marketing rotation and watch as the benefits abound.

Lastly, don’t forget to promote through social media!

Photo credit: BigStockPhoto.com

from Darlene Milligan http://ift.tt/1iZuHmz via transformational marketing
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