Take a Healthier Approach to Social Media

Whether you run a small business or are simply a consumer looking for the latest in health insurance needs, have you turned to social media to find the right coverage?

Given the mandatory implementation of Obamacare a few years ago, the majority of consumers are now required to have one form or another of health insurance. For those who do not, they are open to fines, some of which can be quite expensive depending on the individual’s current income.

So, how can you make sure you not only have coverage, but have the right coverage which will take care of your medical needs at an affordable price?

Social Networking Opens Healthcare Doors

As many consumers have discovered over time, being active on social media can do wonders for one’s needs, especially something as important as health insurance.

For those looking to find the right coverage or improve the plan they currently possess, keep these social tidbits in mind, especially if you want and/or need to calculate your health coverage tax credit:

• Check company social sites – As the need for health insurance grows, more and more health insurance providers are active on social networking sites. That said health insurance companies must follow the rules of engagement for social media usage that also apply to healthcare professionals like doctors, nurses and others in the field. Health insurers’ should not post any customer information on social sites without checking with the individual first. Even then, it is best to use a “general term” instead of specifying an exact individual. Saying on a company’s Facebook site that one customer saved hundreds of dollars in health insurance without naming that individual directly lessens the chances of problems;
• Follow the interaction between health insurance providers and the public on Facebook, Twitter and other social sites. If companies are quick to respond to customer inquiries/complaints, they’re more likely to be the kinds of insurers’ you want to do business with. If they ignore or take their good old time responding via social media, there’s always the chance they will do the same when you call or write them needing information or corrections to your policy;
• Finally, look for upcoming announcements etc. on your health insurance needs. Many insurers’ recently sent out notices to customers about the need to review their insurance plans in order to make any necessary changes so that they have coverage effective Jan. 1, 2016. Social media is a great way for these insurance companies to spread the word, along with the traditional mailings and emails they deliver. Some insurance companies will also use their Facebook or Twitter pages to provide links to health insurance industry trends and more. Once again, these are great educational tools that you can use to learn more about your health insurance needs.

In a day and age when social media is all the rage for millions of consumers and companies, make sure you’re taking a healthy approach to your health insurance needs.

Photo credit: BigStockPhotos.com

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